The average american salary is about 45,000 to 48,000 not adjusted for inflation. (some people like to adjust this for inflation which would make it look like we earned an average of 70,000 dollars plus) I like to deal in what people put in thier pockets.
Americans spend at the rate they earn. This past year, Americans on average dipped into debt and exhausted their savings at the tune of minus .5%. So on average we spent half a percent more than we earned. The last time this happended was in 1932 and 33, just prior to the Great Depression.
This means we spent on average 45,225 to 48,240 dollars per year. At 52 weeks per year: we spent between 870 and 928 dollars a week.
The only average you can get, is one that speaks to the Cost of Living indecies. However, these neglect the daily incidentals.
GAs is tracked, but lunkc and soda pop is not. Tell yo uwaht,
This is a very extensive piece of research.
You would have to give my your shopping basket, and I would have to research each item.
For example: Gas is tracked. We know for example that the average american is spending 35 dollars a week for gas.
However, to find out how much is spent on soda pop, I have to reserach the soda manufactureres who have that data.
I would have to reserach for bread and milk, and cheese. lunches are tracked for school lunches, but I am not sure you will find lunches for everyone.
Here is a sample of the Cola spending reports. So We can research individual commodities.
However, most economists will only track categoreis, for example: how much is spent on food, clothing, transportation, etc.
This is not a simple question you are asking.
Leisure spending is a good one. There is plenty of information for that.
I see you where you are going.
You are focuisng on the average american. The average american does not eat at mcdonalds. That is a targeted group.
Leisiure spending, now that is a statistically viable topic. It includes a broad range of items that do not reflect a particular class of people (for example people who drink coke or eat at mcdonalds). It also reflects spending on non-essentials.
Another powerful comparison for this type of porject is how much is spent on soft drinks as a consumer class product that does not differnetiate into who drinks coke or pepsie, etc.
How about this:
How mush is spent on:
People are going to spend on mcdonalds as a necessity, because it is a meal. I would think you do not want to dig into their food basket, but want to attache their propencity for giving from disposable income over and above the food basket.
What do you think?
let me know if these soda related factoids will help you. I can dig deeper if you like.
The report listed at this link is available for a fee. Most of the statistics and market data concerning soft drinks is proprietary. However, you can find usable data for your project at this web site:
(formerly the natioal beverage association)