Small Engine Troubleshooting Problems? Ask a Mechanic Now.
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If your generator has a voltage regulator on it, you have most likely damaged the regulator. Any time that a generator is started with a load on it if it is equipped with a voltage regulator you will damage the regulator.
If you can provide the model and serial number of your generator I can try to assist you with determining for sure if you have a voltage regulator or not.