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What opportunities in the marketing environment did Gannett

 

Customer Question

What opportunities in the marketing environment did Gannett seize in launching USA Today?

Submitted: 322 days and 23 hours ago.
Category: Single Problem
Value: $25
Status: CLOSED

Accepted Answer

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Expert:  Dave CPA replied 322 days and 22 hours ago.

Hello,

Welcome to Just Answer,

Gannett's portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities.

Gannett was able to leverage the print medium for it's marketing brands. Gannett was able to bring their expertise to the consumer through the launch of USA TODAY. USA TODAY offers the opportunity to reach a portal sized audience of 53 million unique visitors (24% of the internet audience) by tapping into the largest network of local newspaper and television sites through Gannett Company, Inc.

Gannett has the largest print circulation of any newspaper group in the USA: 82 daily newspapers with a combined daily circulation of approximately 6 million and a readership of 11.6 million.

In addition to USA Today, Gannett owns and operates 23 television stations reaching over 21 million households. Gannett's portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities.

I hope this helps clarify your question. Regards Dave

Expert TypeAccountant
Category: Single Problem
Pos. Feedback: 93.3 %
Accepts: 89
Answered: 6/23/2012

Experience: Sound knowledge base in accounting and finance.

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