Hello, my name is Rusty. Did you sign up for a US account? Netflix and Hulu don't show up outside of the US. Unplug Roku, and hold the reset button with a pointed object for one full minute. This will reset it to factory settings. Sign up with a different email account, and be sure to select US as your country. That will automatically load Netflix and Hulu when you sign up under the new account.
Your Netflix account information won't change, only use the new email address for your Roku account.