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You can post and send the 3 day notice yourself. It can be sent by registered mail and also posted to the door of the residence if you cannot put it in the hands of the tenant directly. This is called nail and mail service.
As far as late fees, while the CA law says that pre determined late fees cannot be charged in a lease, the exception is that if the late fee is actually reasonably representative of the losses you incur from the late payment. For example, if the late fee represents the reasonable cost of you posting the eviction
notice and mailing it, then the courts will likely hold it to be valid.
If he has not paid rent, then he is in breach of the lease and you can indeed seek to evict him for breach of lease.
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