In the summer, the ceiling fan should rotate so that it forces air down into the room. During the winter, reverse the setting in order to blow air upward and off of the ceiling, where the hottest air stratifies. However, the bedroom is the one application where you wouldn’t normally run a fan backwards during the winter. The reason? The head of the bed is usually up against the wall and even at a low speed, you will feel a draft coming down the wall.
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Positive feedback is appreciated.