Gift is an income, but not taxable income. Please see IRS publication 525 page 33 for reference - http://www.irs.gov/pub/irs-pdf/p525.pdf
So - the recipient does not need to claim it on his/her tax return and does not owe any taxes.
The donor - may need to file a gift tax return if the gift amount is above $13,000 per person per year (for 2009) , but there would not be any gift tax unless the lifetime limit of $1,000,000 is reached.
The gift in form of payment directly to educational or medical facility - is not included into $13,000 limit.
Let me know if you need any help with reporting.
As long as you do not receive anything in exchange - yes - that would be a gift.
If you receive the money or any other property in exchange - that would be the sale.
Tax Preparer
Taxes, Immigration, Labor Relations