You don't need to invest more, as I said that is an ad from the site, just ignore it if you wish.
You can try the setting I mentioned to lower the resolution/quality. Beyond that, this is a hardware failure (bad logic board/eeprom) and replacement is indeed the recommended resolution, this printer is far past its designed 3 year service life.
If looking for a replacement, I’d recommend any of the Epson workforce series printers. They tend to be very reliable, are easy to set up and use, have good print quality, and reasonably priced ink. Example: http://amzn.to/2iDSGsO or http://amzn.to/2hQLirU
Note that these, like all consumer grade inkjet printers, are designed to be low cost and are essentially disposable after a few years, subsidized by the high cost of ink cartridges. If you wish to have a better quality and longer lasting printer, that comes with years worth of ink up front, consider the Epson ecotank models instead: http://amzn.to/1PpOj0C
Alternately, for a more business/commercial grade product that will be rated for a 5 year life, consider a laser printer. Lasers cost more up front also, but a toner cartridge can last for thousands of pages. A black only all in one laser is around $125: http://amzn.to/2fdn5PG
while a color model is about twice that: http://amzn.to/1n4I7Q5
If you have any other questions, just let me know. Otherwise, please take a moment to rate my service as this is the only way I am credited for my time. Hopefully I have earned 5 Stars but if not please let me know what I can do to ensure you are satisfied. I also invite you to contact me directly with any future support needs at http://bit.ly/1QwLxGh and ask for Nathan.
Thank you, ***** ***** a nice day,