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There are no official drivers released for this particular model of printer for Sierra. So the printer might not be compatible. But lets try some older drivers. On your new Mac, go to this website --> https://support.apple.com/kb/DL1742?locale=en_US
Then download the driver file, then open the downloaded file and follow the onscreen instructions to install it. This will install some drivers released for older OS X which may work with Sierra.
Then go to Apple > System Preferences > Printers and Scanners. Click the + button and add your printer there if you don't see it there already.
Please let me know if that didn't work, so we can continue troubleshooting