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What is the exact and full error message appearing on the printer?
If the cartridges are installed incorrectly (or that sort of error shows) then you cannot proceed farther of course. You must remedy the fault with the cartridges (if possible.)
So first: are you using remanufactured, or refilled, or 'Canon-compatible' cartridges? if so, these may not be recognized by the printer, and you may have to try Canon-OEM-original cartridges.
Also check as to whether the cartridges are
1. fully inserted and clicked down into place
2. colors inserted in the correct slots or positions
3. and, if they were just put into the printer, check (one at a time) as to whether the protective tape was fully removed first... do not touch the copper-colored contacts on the side of the cartridge, nor the underside, which can ruin your cartridge, or get ink on your skin too.
Let me know what you find out, and how new the printer is, and what types of cartridges you are using in it. Thanks.