If generic, please replace with the proper epson cartridge. Generic inks have about a 60% success rate, and often don't work at all.
If no change, or if already using genuine ink, then this would unfortunately indicate a bad printhead or logic board.
The head is a "wear item" that fails with age/use. As this is a 2012 model printer, it is at/past its 3 year service life, so this type of failure is not surprising.
While it can be fixed, it is not worthwhile to do so. You would have to, at a minimum, replace the printhead, which costs about $150; if the logic board is bad you’re looking at $200-250. For $60-80 you can replace the entire machine with a brand new model, with current technology and a fresh warranty, which makes more sense than buying the new part for an older printer.
Depending how you'd like to proceed, I can advise on finding parts, finding a local repair shop, or recommending replacement options for you. Just let me know.
Best regards, ***** ***** for the news,
I am an independent technician and I've spent my personal time, unpaid, in an effort to assist with the question for which you solicited my services. This site works on the honor system, and to that end, I have prioritized working with you ahead of other paying customers.
I am only paid for my efforts when customers such as yourself leave positive feedback for my work. Again I apologize there is not a better outcome here, though this is really beyond either of our control. I do hope you’ll consider leaving a positive rating for me, rather than “shoot the messenger”, so that I may get credit for my time spent in good faith to answer your question accurately.