6–8 slides with 100–150 words per slide; include notes, a title, introduction and reference slides Up Against the Competitors The first step in deciding how to market a product is to study the competition. You have been asked by your management team to prepare a competitive analysis of 1 competitor of the company that you selected. Organize your slides into the following sections: Content of Slide 1: An overview of your selected company Content of Slide 2: An overview of your company’s top competitor Content of Slides 3–4: A description of your company’s top products and your competitor's top products Content of Slides 4–5: A strengths, weaknesses, opportunities, and threats (SWOT) analysis of your company and competitor that includes the following: A 2x2 table listing at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats to the company. Content of Slides 5–6: An explanation of which is the most important to your company and why: strength, weakness, opportunity, and threat Content of Slides 6–7: One marketing strategy that you are considering to focus on regarding your competitor and your company, which must include the following: A combination of 2 variables from the SWOT analysis, such as the following: Your competitor's weakness and your company’s opportunity Your competitor's threat and your company’s strength For example, if your competitor has a high-priced product, your company may create a promotional opportunity to discount your product’s price to appeal to customers with a price differential using the marketing mix p of price. Content of Slides 7–8: A conclusion of key findings in your competitive research, and your main objective on building your company’s brands in the marketplace.