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Yes you can. Many breeders use "Eau d'estrus". However, most male dogs that are old enough really don't need it. You can find this here:
If you are collecting semen, this site might be helpful.
The heat scent is not breed specific. Rottweilers are my breed and I have to tell you that breeding is not a money making enterprise if done correctly.
The first thing you want to do is decide what breed you plan on breeding and research the breed completely including health problems. You may be thinking, buy a dog for $300-400, breed her and have 3-8 puppies at $500 a piece and get a quick $1500-4000. Unfortunately, it doesn't work that way, especially with smaller breeds as there are medical costs related with smaller breeds and more food costs with larger breeds. There is a lot more involved besides just letting the dogs do their thing.
You have the initial cost of the dogs. Buying a good dog with excellent bloodlines with reputable registry papers such as AKC (only way to help ensure you MIGHT not have health problems with your dogs. Plan on paying a lot more then you see puppies go for in the newspaper and possibly as high as $3000 or more depending on the bloodlines, health clearances and champion titles of the ancestors. My sire's father cost 10 times that price and his mother was also quite expensive as well.
You have their upkeep until they are breeding age which is usually 2 years of age so that all health clearances can be performed and they can be certified free of genetic diseases. This upkeep can cost up from $300-1000 a year. Genetic testing can be anywhere from $250-500 or more depending on what tests are required. Each breed has their own set of genetic problems that have to be figured in to testing costs.
Any dog found to have a genetic problem or possible genetic health issue should be fixed and thus can't be breed. This is the reason for buying puppies from responsible breeders that have done their health testing.
You then need health exams before breeding, during pregnancy and for smaller breeds, x-rays just prior to delivery to determine if the dog will need a c-section for delivery or not. Small breeds frequently need c-sections that can cost anywhere from $500-2500.
You will lose time away from your regular job to oversee labor and newborn puppies and if your female doesn't take care of the puppies, this may stretch in to weeks as you will have to feed them every 3 hours. Small breeds also have less puppies and you may only end up with a single pup or 2-3. Some of those may also die shortly after birth or later from disease, getting chilled or the mother rolling over on them.
If they survive, you have registration cost to ensure your puppies have their papers in order. You also have puppy food cost, cost of puppy vaccinations, vet visits and deworming.
In addition, if problems occur during labor you could lose your female and all the puppies as well. I think you are seeing that breeding is not a profitable business and can actually cost you money. So if you are seriously considering it, be sure you are doing it because you want to better the breed and have lots of financial resources available in the event a problem occurs.
I hope this information is helpful to you and if you have further questions, please reply.