Question 1 of 205.0 PointsA major way marketers create positive and distinct images is through:A. marketing plans. B. hiring marketing personnel. C. marketing communications. D. funding charities. Reset Selection Mark for Review What's This?Question 2 of 205.0 PointsAn important goal of marketing communications is to build a relationship with the organization's:A. employees. B. technological team. C. channel members. D. research and development channel. Reset Selection Mark for Review What's This?Question 3 of 205.0 Points__________ is an activity or material that offers customers, sales personnel, or resellers a direct inducement for purchasing a product.A. Sales promotion B. Promoting a company C. Selling goods D. None of the above Reset Selection Mark for Review What's This?Question 4 of 205.0 PointsA nonpaid form of nonpersonal communication about the organization and its products that is transmitted through a mass medium in the form of a news story is referred to as:A. advertising. B. newsletters. C. publicity. D. None of the above Reset Selection Mark for Review What's This?Question 5 of 205.0 PointsWhy would the manufacturer of a $390 video home security system be reluctant to use advertising as its sole promotional tool?A. The manufacturer would have little control over the promotional message. B. Advertising is an ineffective way to create a product or brand image. C. The advertising message can be targeted to an individual. D. Advertising reaches many people who are not potential buyers. Reset Selection Mark for Review What's This?Question 6 of 205.0 PointsThe specialist viewpoint is represented by advertising experts who are primarily concerned with measuring the effects of:A. specific ads or campaigns. B. the economical status. C. the research approach. D. the percent of sales approach Reset Selection Mark for Review What's This?Question 7 of 205.0 PointsWhat are the objectives for advertising?A. Specific ads or campaigns B. Creating awareness, aiding comprehension, developing conviction, and encouraging ordering C. Implement marketing plans D. None of the above Reset Selection Mark for Review What's This?Question 8 of 205.0 PointsThe ultimate objective of the business advertiser is to make:A. people aware of the company. B. sales and profit. C. informed guesses about how to manipulate buyers. D. None of the above Reset Selection Mark for Review What's This?Question 9 of 205.0 PointsThe __________ method attempts to determine retail price by using product costs as a base.A. per-unit expenditure B. purchase pricing C. percentage-of-sales D. all-you-can-afford Reset Selection Mark for Review What's This?Question 10 of 205.0 PointsWell-planned advertising programs usually make use of the __________ approach.A. marketing B. financial C. task D. None of the above Reset Selection Mark for Review What's This?Question 11 of 205.0 Points__________ are in the best position to act as the intermediaries through whom valuable information can be passed back and forth between buyers and producers.A. Marketing managers B. Customers C. Advertisers D. Salespeople Reset Selection Mark for Review What's This?Question 12 of 205.0 PointsThe process of locating potential customers is called:A. database building. B. planning sales calls. C. pre-selling. D. prospecting. Reset Selection Mark for Review What's This?Question 13 of 205.0 PointsWhich of the following is a salesperson's best source of prospects?A. Trade shows B. Referrals from satisfied customers C. Canvassing D. Centers of influence Reset Selection Mark for Review What's This?Question 14 of 205.0 PointsWhich of the following statements about objections during a sales presentation is true?A. Objections are typically trivial, and best handled by ignoring them. B. Objections can arise at any time during the sales presentation. C. A good salesperson allows objections to be raised only when the sales presentation is concluded. D. In handling an objection, a salesperson should be willing to challenge the prospect's opinion and experience. Reset Selection Mark for Review What's This?Question 15 of 205.0 PointsIn response to an objection, the salesperson should __________ the customer.A. not immediately challenge B. thank C. listen passively to D. actively challenge Reset Selection Mark for Review What's This?Question 16 of 205.0 PointsThe concept of __________ focuses the organization's attention on providing continuing satisfaction and reinforcement to individuals or organizations that are past or current customers.A. premarketing B. advertising C. aftermarketing D. warranting
Welcome,Thank you so much for your question.Here is my answer for comparison with your own:1 A. marketing plans.2 C. channel members.3 A. Sales promotion4 C. publicity.5 D. Advertising reaches many people who are not potential buyers.6 A. specific ads or campaigns7 B. Creating awareness, aiding comprehension, developing conviction, and encouraging ordering8 A. people aware of the company9 A. per-unit expenditure10 C. task11 D. Salespeople12 D. prospecting.13 B. Referrals from satisfied customers14 B. Objections can arise at any time during the sales presentation.15 A. not immediately challenge16 C aftermarketingIf you have any further questions, I am happy to assist you. You can start your new question with "for FiveStarLaw" and send it to the appropriate legal, tax or homework category so that the question is directed to me and I can give your question my immediate attentionThank you very much,FiveStarLaw
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