(TCO 1) Your neighbor is tired of conventional soft drinks and wants something different. Coincidentally, Cadbury Beverages, Inc. has begun distributing Country Time lemonade through the supermarket at a price comparable to that of soft drinks. Which of the conditions needed for marketing to occur is described in this situation? (Points : 8) The creation of unrealized needs Two parties with unsatisfied needs One-way communication A physical location for an exchange to take place Time and place utility (TCO 4) Sara Burns is the owner of a company called Spice and was looking for a new-product to go with her company's line of food condiments when a customer suggested combining spices with tea. This is an example of (Points : 8) Accidental invention Idea generation Bootlegging ideas Serendipitous management Serendipitous innovation (TCO 3) The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets. This statement deals with which part of the marketing mix? (Points : 8) Product Process Price Place Promotion (TCO 3) When Marine Midland Bank sent market researchers with surveys door-to-door in the neighborhoods of their branch banks to ask people with savings accounts why they did not also have checking accounts and credit cards with Marine Midland, they were gathering __________ data. (Points : 8) Questionnaire Secondary Intercept Observational Nonprobability (TCO 4) Sara Burns is the owner of a company called Spice and was looking for a new-product to go with her company's line of food condiments when a customer suggested combining spices with tea. This is an example of (Points : 8) Accidental invention Idea generation Bootlegging ideas Serendipitous management Serendipitous innovation (TCO 4) A few years ago Who Wants to Be a Millionaire premiered as the first nighttime game show in a couple of decades. Once the show became a hit and televised several nights a week, other networks quickly created their own version of what they hoped to be a successful game show format. Greed and Twenty-One are the names of but two of the new shows that were created to compete with Who Wants to Be a Millionaire. At this point in time the nighttime televised game show genre entered which stage of its product life cycle? (Points : 8) Growth stage Decline stage Commercialization stage Maturity stage Introduction stage (TCO 8) Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called a (Points : 8) Direct channel Indirect channel Facilitated channel Customer-service channel Truck-jobber channel (TCO 2) To promote its theme parks to groups, Disney is using advertising, direct marketing, Internet promotion and partnerships with other companies. In other words, Disney is using (Points : 8) Implemented market codes (IMC) Interactive media convergence (IMC) An infrastructure of market customization (IMC) Integrated marketing communications (IMC) Integrated media convergence (IMC) 1. (TCO 3) Imagine you are creating a marketing plan for a company that will sell bikes. As you consider the marketing program, what types of strategy should you consider including in the plan? Propose one specific example of each type of strategy that you are considering and present your rationale (reasoning) for your strategy selections. 3. (TCO 4) You are the product manager responsible for a horrible product failure but in your wisdom, you are evaluating why the product failed. What factors would you consider in your evaluation. What actions could you have taken to prevent the failure? Does product innovation need a willingness to accept failure?