The following is the basic scenario, with which you’re familiar.
Phoenix Advertising, with its main headquarters in Charlotte,
North Carolina, serves clients that include banks, insurance
companies, and retail chains. You’re vice president of human
resources management at Phoenix and report directly to
Gregory S. Forest, the company president. Mr. Forest advises
you that in the last month, four clients have complained
about the advertising work produced by the Roanoke, Virginia
branch of the agency. He reminds you that the clients served
from the Roanoke branch are vital to the overall success of
Mr. Forest also explains the little he’s been able to learn
about the situation at the branch: In the last three months,
two of the top management people—an art director and an
account executive—have left the agency. Three of the graphic
designers and four of the copywriters are threatening to quit
because they feel their creative efforts are being rejected or
revised without consultation. They want to be part of a collaborative
team, not to simply produce work that the art directors
and account executives can arbitrarily alter.
In an attempt to increase revenues, the branch is accepting
new clients without evaluating the effects of the new accounts
on the current project workload. As a result, without notice or
compensation for the additional hours, all salaried employees
are required to work long hours several days each week.
Employee morale and productivity are declining day by day.
Your investigative goals are to
• Identify and describe specifically the causes
(root issues underlying) each problem
• Show the impact of each problem on the business
and on employee morale
• Provide specific recommendations for resolving the problems
to restore the Roanoke branch to full productivity
Part A: Topic Outline
Prepare a topic outline (no sentences) using the four Roman
numeral points shown below. Organize all of your prewriting and
scenario information according to those four points. Subdivide
as needed. Your outline must show depth of detail, as well as
correct format. Remember, you’re preparing this outline after
you’ve finished your investigation of the site in order to organize
your thoughts for your report.
Your first Roman numeral point requires no subdivision; it
merely states the purpose of the field investigation and gives
the location. For the other points, add appropriate subdivisions
and a significant number of details beyond the scenario based
on your brainstorming. Remember that if you subdivide a point,
you must have at least two divisions. For example, if you subdivide
to level 1, you must have at least a 2 as well. You can’t
subdivide something by one. The following partial outline
will guide you, but don’t be limited by the capital letters or
numbers. Subdivide each level more or less as necessary to
incorporate all your ideas.
Revise your outline for clarity and completeness. Make sure
your points follow each other in logical order and address the
four Roman numeral points in the example. Make sure the
topics within the subdivisions (A, B, C or 1, 2, 3) are of equal
importance. Use parallel grammatical structure for each point.
Subdivide a point only if you can provide at least two subdivisions.
Otherwise, don’t break down the point further.
• For Point I, did you state the purpose and branch
location without subdivision?
• For Point II, did you list a variety of specific investigative
methods-including with whom, where, when?
• In Point III, did you specify causes for each problem
and show the impact of the problem (effect) on morale
• In Point IV did you provide clear solutions that address
each cause in the same order as you listed in III?
Part B: Informal Field-Investigation Report
Begin a new page in the same Word document. Follow your
outline as you draft your informal report using the basic memo
format. Use the ABC method for developing paragraphs and the
headings shown in the sample field-investigation report in this
study unit. Your purpose is to inform the Phoenix executive
team about your investigation and recommend solutions for
the problems at Roanoke. After providing your purpose statement
and location of the branch, use the following along with
your outline to write your report.
1. For the Description of Investigation section, describe in
complete sentences and paragraphs the ways you investigated
the problems to find the causes of each problem
and their impact on business/morale. This section must
describe a variety of objective, specific methods used, such
as interviewing employees and management, survey,
attendance records, observation of office, budget review.
Use different methods to verify facts and causes—don’t
use just an employee’s word or feeling.
2. In the Results section, write a numbered list of findings
using complete sentences in which you fully identify the
source of the causes underlying each problem and show
the impact of each cause on employee morale/business.
Provide a clear analysis of each problem in the scenario—
identify the causes underlying each and describe the
impact on the company. Don’t merely summarize the
scenario. By showing the underlying issues connected
to specific impact/results, you establish a basis for your
recommendations and show you’re addressing the root
of the problems. You’ll probably need more than one
sentence for several of your findings.
3. For your Conclusions section, clearly summarize the
primary causes for the problems and their impact on
business/morale. Use complete sentences and one or
4. For the Recommendations section, list detailed solutions
connected to the root cause of each problem, which you
identified in the Results section. Define specific procedures
or processes that Phoenix must undertake to boost morale
and profitability. List each recommendation in the same
order as the causes you defined in Results. You may use
imperative or declarative sentences.
Carefully revise your work according to the exam instructions
and the evaluation criteria for this exam. Revise for clarity,
content, and coherence. Edit grammar, spelling, and punctuation
Read through your work backwards, first word by word, then
sentence by sentence, and then paragraph by paragraph.
Word by word.
In this way you can locate spelling errors. Be
alert—you may see the word
here in your essay, a correctly
spelled word. But also check the words on either side. Did
here in terms of location or did you mean the
sense of hearing?
Sentence by sentence.
By looking at each group of words
separately from the context, you can more easily locate run-ons
or fragments. You also need to compare the length and structure
of each sentence for variety. Also check the connections
between sentences-have you provided your reader coherence?
Paragraph by paragraph.
Locate the controlling idea of
each paragraph and compare with your primary focus for the
letter. Does the paragraph help to develop that focus in some
specific way? Then match controlling ideas of each paragraph
to the one before it and the one after it. Do they follow in
logical order?* This is all of the info. As soon as you can have it completed, would be greatly appreciated. Thank you!
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