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We use direct comparison marketing because we have invested in new technology and have the highest performing products. Although they look similar to other competitors, therefore we do some video scientific testing to show the large difference. A competitor has sent us a cease and desist letter and asked us to remove their product from the test, although they market their product the same as ours. We feel we have the right to continue the direct comparison testing. Do we need to remove their logo from the product? Is that enough or do we need to remove the product completey if the consumer can still tell that they are the manufacturer?
We also have posted some screenshots on our testimonials page where customers have emailed mentioning that tey tried the competitors product and that they feel ours is much better. They mention the competitor by name. The competitor wants these testimonials removed. Do we need to remove them ?