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Access and use of the basic services of Facebook are free. However they do allow advertisers to link and post on your page. These advertisements are to get you to try to buy other things. BUT they are optional. You can ignore or delete or close out those posts.
You do NOT have to buy anything advertised on Facebook and you shouldn't unless you independently research the item.
Also there are ways to set up your account to minimize the advertisements that you are seeing. You may wish to have someone you know who is tech savvy to double check your settings to minimize the ads.
As far as the false advertising claim, while I do not think that there is one (they have set themselves up to avoid that kind of liability) you can file a complaint with your state's Attorney General Office of Consumer Protection.
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