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I am very sorry about your predicament. There are some bases upon which you could challenge the restriction. 1) You can argue that it is against public policy in that it limits competition 2) It is unconscionable for the dealer to have unilateral rights to modify a contract, and 3) You never agreed to the restriction. The challenge is that you would need to challenge this in court which can be costly but it may be worth it if you end up being able to tap into that lucrative market.
Well there are federal and state antitrust laws. Public policy means public interest in that this type of behavior limits competition so not really a legal reference to cite. Let me try to answer your additional questions. 1) Yes, the Department of Justice and your state Attorney General might intervene. 2) I think there is a good chance you would prevail but more likely a settlement of some sort would be reached 3) Yes, typically you can get attorney fees covered if you win, but not if you settle. 4) I do not know the attorneys in your area but these types of cases are typically not the type you take for contingency.