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Western Union has instituted these policies because of the prevalence of "Nigerian Scams," where fraudsters contact people by e-mail or telephone and tell them they have won a prize, inherited millions, etc., and they only need to send a small amount of money for legal or proceeding fees. The policy is intended to protect customers, but it sounds like it worked against you in this case.
Western Union is a private company and can refuse to do business with a person. That being said, you were dissatisfied with their service and I can understand that you want your concerns addressed. The first course of action would be to contact the corporate headquarters to advise them of what happened. This may assist them in tailoring their policies to avoid future experiences like you had.
In addition, Western Union is regulated by the U.S. Comptroller of the Currency. You can file a complaint with them (http://www.helpwithmybank.gov/).
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