Intellectual Property Law
Intellectual Property Law Questions? Ask a Lawyer
Hi - my name is ***** ***** I'll be glad to assist.
Generally, single words or short phrases cannot be trademarked....but words with certain fonts, etc. can be. So, just because the word "flow" is being used by another company doesn't mean it has the exclusive use.
Instead, in order for you to have an issue would be if your mark's design would be confused for this other mark. Also, the standard would be whether you're dealing in the same market, going after the same customers, etc.....which doesn't seem to be the case.
Here's a good link you can read: https://en.wikipedia.org/wiki/Trademark_infringement
Thus, as long as your mark will not create a likelihood of confusion with the existing one....and as long as you're not going after the same customers, you'd likely have no problems.
Yes, there's no exclusive right to use the word "flow" by any person or company. Thus, you should not have an issue with using the word as long as you're not using the exact mark (font, color, etc.) and as long as you're not seeking out the same customers.
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