Intellectual Property Law
Intellectual Property Law Questions? Ask a Lawyer
You need an image of exactly what you want to trademark (e.g. the image of the dog, and nothing else) in a pdf or jpeg file, you need to identify the class of goods/services that the mark is used in, and you also need evidence of use in commerce, which can take the form of an advertisement/brochure/product label that shows the TM being used in connection with the goods/services being applied for. Yes, you should own the rights so there is no conflict. also, it would be better to have a mascot image/caricature that does not change, because the TM application can only be for a specific mark (name or logo).