Intellectual Property Law
Intellectual Property Law Questions? Ask a Lawyer
Unfortunately, single words and short phrases cannot be protected by copyright. You are correct that you can trademark the word in a particular category, but if the category does not yet exist then it would not be possible to do so. Here is a good overview of copyright law. As you will note on the third page, words and short phrases are excluded. Let me know if you need further information or assistance.
As for your second question, I can private message you to see what services you need or you can also try lawyers.com or another legal listing site for lawyers in your area.
Sorry about that! Here is the link: http://copyright.gov/circs/circ01.pdf
You are correct that you can file an "intent to use" trademark application but you would need to continually extend it until you can provide evidence of use in commerce. Unfortunately, trademarking the word is really the only protection that you can get right now. A title of a book does not give you any special protection in the title itself. There are many books with the same title. Your best bet to protect the word when in discussions with potential licensees is to add it to the NDA. That is, you can contractually obligate someone not to use the word and if they do, you can sue them for breach of contract.
It seems as though they have removed the private message functionality from our end. Let me know if you are able to PM me to discuss.