Thank you for using JustAnswer. The content can be protected by copyright
. Copyright protects expressions of ideas. So the designs, logos
, text, etc... can be protected. But copyright does not protect ideas themselves. For example, "Facebook" is very similar to "MySpace", but could do this because MySpace could not be protected by copyright or anything else. Now the actual code for the site can be protected by copyright (again, it's an expression) but if it operates similarly to other sites, or other sites operate similarly to it, the idea of the site is not protected. Trademark
only protects the name or slogan of the site, so that doesn't help either. The key is to be the best at it. Facebook, Angieslist, Craigslist, etc... all have "copycats", but they're the best known because they execute the idea the best. Hope that clears things up a bit. If you have any other questions, please let me know. If not, and you have not yet, please rate my answer AND press the "submit" button, if applicable. Please note that I don't get any credit for my answer unless and until you rate it a 3, 4, 5 (good or better). Thank you, ***** ***** luck to you!