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Capturing User Requirements is a research exercise that is undertaken early in a project life cycle to establish and qualify the scope of the project. The aim of the research is to understand the product from a user's perspective, and to establish users' common needs and expectations. The main advantages of a user requirements capture is the saving of time and money by validating the scope of a project against its users' needs and expectations before any work begins. This in turn mitigates the risk of the project launching and failing to meet its objectives (increased online conversion, registrations, visits, etc.). The research will also uncover critical information to improve the end result by answering questions such as; is the current target audience realistic? Discuss why this is a critical step and what common practices impact its success. Include environmental, political and technology issues