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Scott, MIT Graduate
Category: Homework
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Experience:  MIT Graduate (Math, Programming, Science, and Music)
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Marketing Mix Paper- You are the newly minted Chief

Customer Question

Marketing Mix Paper- You are the newly minted Chief Marketing Officer (CMO) for Casco, a one time Silicon Valley “High flyer”. Casco’s products historical have been sold to IT departments. However, as its market has matured, growth has slowed and the stock price has sagged. In a back room, Casco’s management discovers a team working on a set-top box that can serve also as a wireless base station as well as enable Internet and television to be shown at the same time. Management sees this product as changing the way consumers interact with multimedia. Imagine watching TV and the Internet at the same time. The company’s board has backed this as the company’s new direction. Your job as the new CMO is to prepare a plan to the board of directors explaining the areas where the marketing mix will need to change to move from a corporate technology company to a consumer technology company. What are the strategic issues and risks? Please use at least three different sources in your discussion of marketing mix changes requirements. Your 3 to 4 page paper should describe the changes to the marketing mix (product, place, price, and promotion) and their importance to the company’s new business strategy. Please be concrete in your examples. However, please do not focus time on creating additional details on the product
Submitted: 7 months ago.
Category: Homework
Expert:  F. Naz replied 7 months ago.

What should be the length of answer and also mention your deadline, thanks.

Customer: replied 7 months ago.
Paper needs to be 3 to 4 pages double spaced, deadline is tomorrow at 6 pm pst
Expert:  F. Naz replied 7 months ago.

I can provide in 2 days time, thanks.

Customer: replied 7 months ago.
Thank you looking forward to seeing end product
Expert:  F. Naz replied 7 months ago.

Please accept the offer so the answer may be provided in 2 days time period as agreed thanks.

Customer: replied 7 months ago.
I was told $65, not $125!
Customer: replied 7 months ago.
Is the solution a written paper? Why did the price jump so much?

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