1. The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new product. This is an example of a(n): (Points : 3) adoption-rate test simulated (laboratory) market test concept test use test juried consumer test
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Here are my answers for comparison with your own:1. The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new product. This is an example of a(n): (Points : 3) adoption-rate test simulated (laboratory) market test 2. Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and having fun. This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic? (Points : 3) Observability 3. In the _____ stage of new-product development, the technical feasibility of manufacturing the new product is examined as a prototype is produced. (Points : 3) concept testing 4. A company has learned that members of its target market are likely to collect more information and evaluate more brands than early adopters. They are cautious and thoughtful and do not try the product without asking someone else. The customers' dominant characteristic is deliberateness. In terms of the diffusion process, these customers are most likely: (Points : 3) laggards 5. Which of the following intermediaries sell mainly to consumers? (Points : 4) Retailers 6. The efficient and cost-effective forward and reverse flow and storage of goods, services, and related information into, through, and out of channel member companies is called: (Points : 4) logistics 7. Agents and brokers: (Points : 4) do not take title to merchandise 8. A Target store is an example of a(n): (Points : 4) retailer 9. Which of the following describes a disadvantage associated with water transportation? (Points : 4) Product weight restrictions 10. Which supply chain strategy focuses primarily on the ability of the firm to fulfill customer demand, even if this means somewhat higher costs? (Points : 4) Agile supply chain management 11. A manufacturer of automobile component parts that has turned over all transportation functions to an independent third party in its supply chain has engaged in: (Points : 4) outsourcing 12. Three dimensions of supply chain networks are commonly considered by supply chain managers. They are the horizontal structure, the vertical structure, and the: (Points : 4) horizontal position13. _____ is any form of impersonal (one way) paid communication in which the sponsor or company is identified. (Points : 4) Advertising 14. _____ is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused. (Points : 4) Integrated marketing communications 15. Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near the _____ stage of the AIDA model. (Points : 4) action 16. Which of the following is one of the basic tasks typically performed by promotion? (Points : 4) Persuading 17. _____ measures the number of different target consumers who are exposed to a commercial at least once during a specific period. (Points : 4) Reach18. _____ is the cost of reaching one member of the target market. (Points : 4) Cost per contact 19. A(n) _____ media schedule combines continuous scheduling throughout the year with a flighted schedule during the best sales periods. (Points : 4) pulsing20. The seven steps of the selling process closely follow the: (Points : 4) AIDA concept 21. Why are many marketers shortening the time in which a coupon can be redeemed? (Points : 4) To create a greater sense of urgency to redeem the coupon22. Effective sales management begins with: (Points : 4) determining sales goals 23. Although many factors can influence price, the primary determinants are: (Points : 4) the demand for the good and the cost to the seller24. _____ is the quantity of a product that will be offered to the market at various prices for a specified period. (Points : 4) Supply 25. Price is best described as: (Points : 4) that which is given up in exchange to acquire a good or serviceIf you have any further questions, I am happy to assist you. You can start your new question with "for FiveStarLaw" and send it to the appropriate legal, tax or homework category so that the question is directed to me and I can give your question my immediate attentionThank you very much,FiveStarLaw
I'm so sorry. I thought I posted all the questions. Are you able to answer these as well or is the section is closed?
26. A key ingredient in the philosophy of marketing is __________, or the idea that people give up something in order to receive something that they would rather have. (Points : 5) exchange synergy promotion execution
Ok. Thank you ma'am. Have a good day.
Can you answer these?
1. The following is NOT a common barrier when people engage in problem solving. (Points : 2) Emotional barriers Cultural barriers Learned barriers Language barriers
lol....in 16 min. now
Don't worry about it. I'm trying the best I can. But thank you anyway.
Thank ma'am. You have a blessed day. :)