replied 5 years ago.
Question: With target costing, marketers will first ________ and then ________.
A. Design the product; determine its cost
B. Use skimming pricing; penetrating pricing
C. Determine a selling price; target costs to ensure that the price is met
D. Identify the marketing mix; determine product cost
E. Build the marketing mix; identify the target market
Answer: C. Determine a selling price; target costs to ensure that the price is met
Question: To achieve their social change objectives, social marketing programs __________.
A. Utilize only the promotional and product P's of the marketing mix
B. Utilize only the promotional P of the marketing mix
C. Work to influence individuals' behavior to improve their well-being
D. Utilize all of the Ps in the marketing mix
E. C and D
Answer:E. C and D
Question: Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?
A. Deciding how to enter the market
B. Deciding on the global marketing organization
C. Deciding whether to go global
D. Deciding on the global marketing program
E. Deciding which markets to enter
Answer: C. Deciding whether to go global
Question: Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________.
A. Pollution prevention
B. Product stewardship
D. Green marketing
E. Environmental sustainability
Answer: B. Product stewardship
Question: Until retailers ________ and ________ their markets, they cannot make consistent decisions about product assortment, services, pricing, advertising, store décor, or any of the other decisions that must support their positions.
A. Define; profile
B. Compete with; position
C. Divest; eliminate
D. Limit; serve
E. Target; compete with
Answer: A. Define; profile
Question: Which of the following are the three characteristics an advertising appeal should have?
A. Trendy, compelling, and appealing
B. Humorous, memorable, and interesting
C. Meaningful, believable, and distinctive
D. Engaging, informative, and stylish
E. Unique, emotional, and entertaining
Answer: C. Meaningful, believable, and distinctive
Question: According to the ________ concept, new retailing forms often begin as low-margin, low-price, and low-status operations to challenge established retailers, then become successful, and eventually take the place of the established retailers they had challenged.
B. Product life cycle
Answer: C. Wheel-of-retailing
Question: Freight-absorption pricing is used for ________ and ________.
A. Services; installations
B. Generating temporary higher profits; discouraging competitors
C. Market penetration; holding on to increasingly competitive markets
D. Market penetration; higher profit margins
E. Holding on to increasingly competitive markets; higher profit margins
Answer: C. Market penetration; holding on to increasingly competitive markets
Question: When a competitor cuts its price, a company is most likely to decide to ________ if it believes it will not lose much market share or would lose too much profit by cutting its own price.
A. Increase its production costs to improve the quality of the product
B. Reduce its marketing costs
C. Maintain its current prices and profit margin
D. Stabilize its production costs
E. Increase its marketing budget to raise the perceived value of the product
Answer: C. Maintain its current prices and profit margin
Question: If Canon Camera Company follows a low-price, low-margin strategy for a product, what will competitors most likely do?
A. They will advertise less
B. They will want to compete in the same markets against Canon
C. They will advertise more
D. They will decide to target underserved niches
E. None of the above
Answer: B. They will want to compete in the same markets against Canon
Question: The macro environment consists of _______________ and involves __________, the study of human population, which has major implications for business.
A. Demography; macroeconomics
B. Macroeconomics; microeconomics
C. Societal forces; microenvironment
D. Societal forces; demographics
E. Segmentation; culture
Answer: D. Societal forces; demographics
Question: Which of the following describes a way that Costco and Wal-Mart are similar?
A. Both are warehouse clubs
B. Both use everyday low pricing
C. Both target the same affluent market
D. Both market a very limited number of generic-priced food, household, and apparel lines
E. Both offer a similar assortment of products
Answer: B. Both use everyday low pricing
Question: Which of the following would a defender of globalization most likely use as an example to argue that concerns of Americanization are overblown and that globalization is indeed a two-way street?
A. The initial failure of Disneyland Paris
B. The view of McDonald's as a domestic brand in China
C. The ant globalization protests aimed at KFC
D. The growing popularity of coffee in China since the introduction of Starbucks
E. The growing number of IKEA furniture stores in the United States
E. The growing number of IKEA furniture stores in the United States
concerns of Americanization are overblown and that globalization is indeed a two-way street
Question: ________ products give both high immediate satisfaction and high long-run benefits.
Answer: D. Desirable
Question: Which of the following is not an effective action that a company can take to combat a competitor's price cut on a product?
A. Launch a low-price "fighter brand"
B. Improve quality and increase price
C. Raise perceived value
D. Improve quality and decrease price
E. Reduce price
Answer: D. Improve quality and decrease price
Question: In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________.
A. Stars; question marks
B. Dogs; cash cows
C. Stars; cash cows
D. Question marks; dogs
E. Cash cows; stars
Answer: C. Stars; cash cows
Question: The EPA has mandated that, in order to reduce local pollution, your printing plant switch from oil-based to water-based inks. This will require entirely new printing presses and a new printing plate technology. After carefully searching through numerous manufacturers' equipment descriptions and gathering opinions from all relevant parties related to the work, your printing plant's buying center will be ready to make this ________ purchase.
A. Modified rebuy
B. Situational analysis
C. Straight rebuy
D. New task
E. Straight task
Answer: D. New task
Question: The marketing mix is
A. A coordinated program designed to achieve profits for the financial stakeholders involving price and product
B. From the company viewpoint, described as financial solutions for promotion and distribution
C. The set of tactical marketing tools that the firm blends to produce the response it wants in the target market involving product, price, place, and promotion
D. An effective marketing program to achieve the company's manufacturing objectives
E. Value marketing
The set of tactical marketing tools that the firm blends to produce the response it wants in the target market involving product, price, place, and promotion
Question: If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the upcoming years.
A. The automobile industry
B. Financial services
C. University enrollment
D. Beer and wine
E. The apparel industry
Answer: B. Financial services
Question: The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
Answer: D. Consistency
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