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Chris M., M.S.W. Social Work
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Marketing MGMT

Customer Question

Question 1 of 20 5.0 Points The Southwind Camper Co. has as its primary goal to sell 10,000 camper trailers each year. From this type of objective, you can conclude that the company: A. has a marketing orientation. B. does not adhere to the marketing concept. C. has determined to satisfy existing customer needs. D. wants to use a product development strategy. Reset Selection Mark for Review What's This? Question 2 of 20 5.0 Points The implementation of the marketing concept in a company should produce company-wide managerial: A. appreciation of the consumer's role as it is related to the firm's existence, growth, and stability. B. effort based on participation and interaction of company officers in establishing corporate and departmental goals. C. concern with the effect of new products on the firm's present and future profit position. D. attentiveness to all of the above. Reset Selection Mark for Review What's This? Question 3 of 20 5.0 Points Strategic planning: A. includes all the activities that lead to the development of a clear organizational mission, organizational objectives, and appropriate strategies to achieve those objectives. B. should emphasize current cash flows, market share gains, and earning trends. C. cannot be used to prepare for inevitable changes in the market environment. D. should be developed by and be the sole responsibility of the organization's top managers. Reset Selection Mark for Review What's This? Question 4 of 20 5.0 Points During the 1940s, Odorono was a very popular, widely advertised antiperspirant. The product was manufactured by the Odorono Company in New York City. The product came in liquid and solid form and eliminated perspiration on hands, feet, forehead, and under arms. The most likely reason why this company no longer exists is: A. its lack of customer orientation. B. a poorly chosen name. C. its failure to modify its strategy to reflect the changing environment. D. a poor use of the promotional mix. Reset Selection Mark for Review What's This? Question 5 of 20 5.0 Points Imagine a chain of steak restaurants that had as its mission statement to provide its customers with the world's best steaks. Changes in consumer tastes resulted in fewer customers for the steakhouses. In Rationale to decreased demand, the restaurant over a period of time added chicken, vegetarian lasagna, seafood, and pizzas to its menu. Now, the chain of restaurants can best be described as a(n): A. organization that adheres to a production orientation. B. organization without any strategy. C. drifting organization. D. organization that adheres to a selling orientation. Reset Selection Mark for Review What's This? Question 6 of 20 5.0 Points Which of the following statements about a mission statement is true? A. Even though no one denies the importance of the mission statement, it is the least used of all of the management tools. B. An effective mission statement takes an internal organizational focus. C. A generalized mission statement is more effective than one that is specific because it allows the organization to respond quickly to a changing environment. D. It is not uncommon for an organization to spend one to two years developing a useful mission statement. Reset Selection Mark for Review What's This? Question 7 of 20 5.0 Points Slatescape is a relatively new company that mines and crushes slate for use as mulch in gardens. In order to __________, the managers of the company reviewed the historical records of the mine from which it is getting the slate. Its managers also determined that slate is available in only a few areas of the world. In addition, the managers examined its acceptance within the community, federal regulations, which affect its operation, and its existing and potential competitors. A. develop a mission statement B. distinguish between primary and secondary objectives C. develop an effective marketing mix D. evaluate its marketing plan Reset Selection Mark for Review What's This? Question 8 of 20 5.0 Points Belinda Nunez wants to open a gallery in which she will feature young Hispanic artists. She was unsure if the new business would succeed until she read in the local newspaper that 55 percent of the community in which she will be operating the gallery is Hispanic. Which of the following statements could describe this situation? A. Nunez needs to realize that even the most carefully conducted research can be fraught with errors. B. Nunez needs some primary marketing research before she invests her money and time in this project. C. Nunez should make the decision to open the gallery based on her own experiences in the community-and not on marketing research alone. D. All of the above statements can be used to describe this situation. Reset Selection Mark for Review What's This? Question 9 of 20 5.0 Points Which of the following statements about marketing research is true? A. Marketing research proves the old adage, "You get what you pay for." B. Many marketing managers view marketing research as the final answer to their problems. C. You don't need intuition or experience when you have marketing research. D. Good marketing research considers all the factors that could influence the success of a marketing strategy. Reset Selection Mark for Review What's This? Question 10 of 20 5.0 Points Reading of Toledo, Inc., makes a streaked griddle that produces char-broiled looking meat without the grease flare-ups, the smoke, or the wasted energy. Sales have been down recently for its streaked griddle. Its marketing manager wonders if the sales decrease is due to consumer health concerns that grilled meat causes cancer. The manager wants to do marketing research to see if the firm needs to modify the product or do more consumer advertising. The marketing manager: A. is in the first stage of the market research process. B. must realize this is a channel issue. C. will have to rely solely on secondary data. D. will next need to determine how the gathered data will be processed. Reset Selection Mark for Review What's This? Question 11 of 20 5.0 Points The Five Ps of the research process are the purpose of the research, the plan of the research, the performance of the research, the processing of the research, and the: A. preparation of the research. B. predictability of the research. C. promotion of the research results. D. propagation of the research. Reset Selection Mark for Review What's This? Question 12 of 20 5.0 Points By the end of the first stage of the marketing research process, managers and researchers should agree on: A. whether the company will do its own research or hire a marketing research specialist. B. whether primary or secondary data will be used. C. the specific question or questions the research is designed to investigate. D. the type of quantitative research to be conducted. Reset Selection Mark for Review What's This? Question 13 of 20 5.0 Points A research plan: A. explains the methodology, but does not justify its use. B. is influenced by whether primary or secondary data are to be gathered. C. is unaffected by who conducts the research. D. is created as part of the research processing stage. Reset Selection Mark for Review What's This? Question 14 of 20 5.0 Points When the television show ER ran its final episode for the 2001-2002 season, it showed two smallpox victims and the subsequent quarantine of everyone who had been exposed to the smallpox. The day prior to the airing of the television show, the Center for Disease Control and Prevention released survey information stating that most Americans do not realize that naturally occurring smallpox has been eradicated from the world. The center's research report is an example of: A. quantitative primary data. B. data mining. C. secondary data. D. research intended for internal marketing purposes. Reset Selection Mark for Review What's This? Question 15 of 20 5.0 Points In terms of consumption decisions, middle class consumers prefer to: A. buy at a market that sells at a wholesale rates. B. buy what is popular. C. buy only the brands which sell at affordable prices. D. analyze the market and select the best at the lowest prices. Reset Selection Mark for Review What's This? Question 16 of 20 5.0 Points Which of the following statements about culture is true? A. In today's society, family is the key source of culture. B. Educational institutions do not play a role in transmitting culture. C. One's culture is based on one's wealth, skill, and power. D. None of the above statements about culture is true. Reset Selection Mark for Review What's This? Question 17 of 20 5.0 Points One of the reasons for the popularity of the Survivor television series is the interaction of urban vs. rural dwellers, baby boomers vs. Gen Xers, and devout Christians vs. agnostics. In other words, the producers of the shows select a variety of: A. subcultures. B. social classes. C. aspirational groups. D. cultures. Reset Selection Mark for Review What's This? Question 18 of 20 5.0 Points Which of the following is an example of a social influence on consumer behavior? A. The fashion editor of Seventeen magazine writes that any teen who wants to be well-dressed for the first day of school must wear a shirt that shows her bellybutton. B. The manufacturers of a line of aromatherapy candles markets them at very exclusive stores. C. When Arne went to the store to buy a new dress for Easter, she decided not to buy anything because of the crowded conditions of the store. D. Billie purchased a pair of Honey brand clogs instead of the Birkenstocks she wanted because the Birkenstocks were too expensive. Reset Selection Mark for Review What's This? Question 19 of 20 5.0 Points Which of the following is the most valuable piece of information for determining the social class of your best friend's parents. A. How many years of schooling did they have? B. What is their ethnic background? C. What is their combined annual income? D. What are their occupations? Reset Selection Mark for Review What's This? Question 20 of 20 5.0 Points Which of the following statements about social classes in the United States is true? A. The middle class is the largest class. B. Less than five percent of the population in the U.S. belongs to the upper class. C. The working class is defined as "family folk" who depend heavily on relatives for economic and emotional support. D. The middle class is the group most likely to demand instant gratification.
Submitted: 2 years ago.
Category: Homework
Expert:  Chris M. replied 2 years ago.

Hello, and thanks for the question.

 

Here are answers for comparison with your own. Let me know if you have questions.

 

1. B. does not adhere to the marketing concept.

2. D. attentiveness to all of the above.

3. A. includes all the activities that lead to the development of a clear organizational mission, organizational objectives, and appropriate strategies to achieve those objectives.

4. C. its failure to modify its strategy to reflect the changing environment.

5. C. drifting organization.

6. D. It is not uncommon for an organization to spend one to two years developing a useful mission statement.

7. D. evaluate its marketing plan

8. B. Nunez needs some primary marketing research before she invests her money and time in this project.

9. D. Good marketing research considers all the factors that could influence the success of a marketing strategy.

10. A. is in the first stage of the market research process.

11. A. preparation of the research.

12. C. the specific question or questions the research is designed to investigate.

13. B. is influenced by whether primary or secondary data are to be gathered.

14. A. quantitative primary data.

15. B. buy what is popular.

16. D. None of the above statements about culture is true.

17. A. subcultures.

18. A. The fashion editor of Seventeen magazine writes that any teen who wants to be well-dressed for the first day of school must wear a shirt that shows her bellybutton.

19. D. What are their occupations?

20. C. The working class is defined as "family folk" who depend heavily on relatives for economic and emotional support.

 

Hope this helps!

Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2542
Experience: Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
Chris M. and 6 other Homework Specialists are ready to help you
Customer: replied 2 years ago.

Thanks for your help - can you review the folowing PLEASE?

#8 I chose - A

#9 I chose - B

#14 I chose -C

#16 I chose - A

Expert:  Chris M. replied 2 years ago.

On #8, choice 'B' seems to best apply to the question.

On #9, you are right that 'B' is the best choice (found that one from a previously answered question).

On #14, 'A' seems the correct choice since primary data would refer to the center's own research report.

On #16, 'A' does seem the best answer. Educational influence is increasingly important. but the role of the family is probably still considered key.

Customer: replied 2 years ago.

Hi Chris

I appreciate the help and the follow up reply:

 

Final outcome - was good!

 

#7 - we were both wrong answer was A

#8 - we were both wrong answer was D

#14 correct answer was C

#16 - you had that on correct - Answer was D

 

Have a great weekend and look for me next week - your tutoring is very helpful and really helps boost my confidence .

Expert:  Chris M. replied 2 years ago.

HelloCustomer

 

Thanks for the 'accept'. I'll speak to you soon!

Customer: replied 2 years ago.
Sending you more questions.
Expert:  Chris M. replied 2 years ago.
Okay, ready for your questions.
Customer: replied 2 years ago.
Question 1 of 20
__________ consist of businesses that buy goods and services in order to produce other goods and services for sale.



A. Government organizations


B. Organizational buyers


C. Nonprofit associations


D. Trade associations


Question 2 of 20
__________, or resellers, purchase to resell at a profit.



A. Initiators


B. Marketing intermediaries


C. Users


D. Influencers


Question 3 of 20
Which of the following examples would most likely use straight rebuy?



A. Contractors looking for a replacement for stucco for homebuilding buy autoclaved, aerated concrete panels.


B. A physicians' office buys a $35,000 endoscope for examining their patients’ lungs.


C. A manufacturer of off-the-road vehicles practices just-in-time inventory and needs to arrange for the purchase of additional electric starters.


D. A cold-storage warehouse buys a $100,000 generator to keep its 200,000 square feet of storage area cold in the event of an electric outage.



Question 4 of 20
Which of the following is the best example of a modified rebuy?



A. A contractor buys shingles for the roof of the 15th house he is building in Tara Woods subdivision.


B. The production manager for a meat processing plant is buying a $90,000 high-tech meat slicing machine that will save the company an estimated $20,000 annually in wastage.


C. The supermarket buys 24 replacement plastic pallets for storing food.


D. The purchasing department at a university makes a buying decision about its long distance telephone service provider.


Question 5 of 20
Which of the following is the best example of a new task purchase?



A. A dentist who has been in practice for 10 years buys a replacement dental chair just like the old one.


B. The office manager for several lawyers signs the firm up with an Internet service provider.


C. A Dallas-based hotel chain with 120 hotels and resorts spends $1.6 million to protect itself from computer viruses.


D. A department store upgrades its security system by installing a second video camera at the employees' entrance to the store.
R

Question 6 of 20
Which of the following statements correctly describes the difference between how organizational buyers make purchases and how final consumers make their purchases?



A. There is a greater emphasis on personal selling to organizational buyers than to final consumers.


B. Organizational buyers are more geographically dispersed than final consumers.


C. The buyer-seller relationships have fewer permutations in the consumer market than in business-to-business marketing.


D. The distribution channel for final consumers is shorter than for organizational buyers.




Question 7 of 20
A privately owned, small company with technology or production orientation will tend towards __________ decision making.



A. autonomous


B. joint decision


C. distributed


D. centralized


Question 8 of 20
Sole sourcing is advantageous to suppliers because it provides them with predictable and profitable demand and allows them:



A. to market the products with their brand names.


B. to build long-term relationship with organizations.


C. to look at the advantages and disadvantages of the organization.


D. to deliver the products on time.

Question 9 of 20
Organizations can be divided into three groups based on differences in degree of employee commitment. These groups include:



A. advertising, marketing, and finance.


B. HR, sales, and engineering.


C. innovative, adaptive, and lethargic firms.


D. planning, executing, and accomplishing tasks.
Reset Selection

Mark for Review What's This?


Question 10 of 20
__________ is the process by which buyers rate each potential supplier on various performance measures, such as product quality, on-time delivery, price, payment terms, and use of modern technology.



A. Quantity research


B. New task purchases


C. Priori segmentation


D. Vendor analysis


Question 11 of 20
Deciding how to segment a market prior to conducting marketing research is commonly referred to as __________ segmentation.



A. a priori


B. post-hoc


C. selective


D. autocratic


Question 12 of 20
Which of the following statements about market segmentation is true?



A. Market segmentation is not needed if the organization plans to adopt a mass marketing strategy.


B. Market segmentation analysis precedes product positioning, the cornerstone of sound marketing planning.


C. The logic of market segmentation is quite simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers.


D. According to the model of market segmentation analysis, the marketing process begins with the determination of consumer needs and wants.



Question 13 of 20
At a strategic level consumer needs and wants are translated into:



A. customer needs.


B. marketing needs.


C. primary data.


D. operational concepts.


Question 14 of 20
Real world segmentation has followed one of two general patterns, a priori segmentation approach and a __________ approach.



A. post hoc segmentation


B. market segmentation


C. benefit segmentation


D. psychographic segmentation


Question 15 of 20
To delineate its current situation a company should conduct a:



A. priori analysis.


B. mix contingency plans.


C. SWOT analysis.


D. marketing survey.



Question 16 of 20
What are the two most commonly used approaches for segmenting markets?



A. Benefit segmenting and psychographic segmentation


B. Advertising segmentation and financial segmentation


C. Nonprofit and profit segmentation


D. Marketing segmentation and geodemographic segmentation
R

Question 17 of 20
Benefit segmentation attempts to measure consumer value systems and:



A. benefits for a firm.


B. consumer loyalty.


C. consumer perceptions.


D. consumer locations.

Question 18 of 20
What does psychographic segmentation focus on?



A. Qualitative research


B. Quantitative research


C. Test market


D. Consumer lifestyles





Question 19 of 20
What does the term "horizontal dimension" refer to?



A. Cross-functional teams


B. Sales promotions


C. After-sale services


D. Primary motivations


Question 20 of 20
What does geodemographic segmentation identify?



A. Marketing ideas


B. Specific households in a market by focusing on local neighborhood geography to create classifications of actual, addressable, mapable neighborhoods where people live and shop


C. The height of mountains


D. Marketing strategies that are used to make decisions for future profits for the company

Customer: replied 2 years ago.
Is is okay to post it like this?
Expert:  Chris M. replied 2 years ago.

Sure, this is fine. Answers are as follows:

 

1. B. Organizational buyers

2. B. Marketing intermediaries

3. C. A manufacturer of off-the-road vehicles practices just-in-time inventory and needs to arrange for the purchase of additional electric starters.

4. D. The purchasing department at a university makes a buying decision about its long distance telephone service provider.

5. C. A Dallas-based hotel chain with 120 hotels and resorts spends $1.6 million to protect itself from computer viruses.

6. A. There is a greater emphasis on personal selling to organizational buyers than to final consumers.

7. A. autonomous

8. B. to build long-term relationship with organizations.

9. C. innovative, adaptive, and lethargic firms.

10. D. Vendor analysis

11. A. a priori

12. C. The logic of market segmentation is quite simple and is based on the idea that a single product item can seldom meet the needs and wants of all consumers.
13. D. operational concepts.

14. A. post hoc segmentation

15. C. SWOT analysis.

16. A. Benefit segmenting and psychographic segmentation

17. C. consumer perceptions.

18. D. Consumer lifestyles

19. D. Primary motivations

20. B. Specific households in a market by focusing on local neighborhood geography to create classifications of actual, addressable, mapable neighborhoods where people live and shop

 

Hope this helps!

Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2542
Experience: Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
Chris M. and 6 other Homework Specialists are ready to help you
Customer: replied 2 years ago.

Hi Chris

 

On #4 a modified rebuy is a routine purchase with some change. I chose answer A - since this is the 15th house buying shingles would seem routine? Buying long distance does not seem like a routine purchase

 

What do you think? Am I thinking too much into it?

Expert:  Chris M. replied 2 years ago.

I based this answer on the definition of a modified rebuy as a service or product that has been previously purchased, but the specifications and/or the supplier change. I assumed that the shingle purchase would involve the same supplier and same product. The university is changing something (the supplier) concerning a service they have previously been using.

Customer: replied 2 years ago.

Hope you can help - please let me know:

 

Question 1 of 20
5.0 Points
Which of the following statements about the service sector of the American economy is true?
A. Over the next two decades the service sector in the U.S. will decline in monetary importance.
B. The service sector accounts for fewer than 30 percent of all jobs in the U.S.
C. Spending in the service sector today captures almost 20 cents of every consumer dollar.
D. The service sector in the U.S. produces a balance-of-trade surplus annually.
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Question 2 of 20
5.0 Points
Which of the following is the BEST example of a service product?
A. Your motel stay
B. Permission from the hotel to pay for your stay with a credit card
C. The toll-free number you call to check on your motel reservation
D. The delivery of your luggage to the motel room
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Question 3 of 20
5.0 Points
Which of the following is the BEST example of a service?
A. Surgery to correct nearsightedness
B. The complementary newspaper left outside your hotel room door
C. A transcontinental airplane trip
D. Repairs made to your lawn mower
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Question 4 of 20
5.0 Points
During Jack and Leah's first visit to the marriage counselor, Jack inspected all of the diplomas and certificates the counselor had prominently displayed on her wall. The most likely reason why the counselor displayed her diplomas and certificates was to:
A. comply with government regulation.
B. provide tangible evidence of her ability to perform the service required.
C. reduce the probability of fluctuating demand.
D. differentiate her counseling service from all other services.
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Question 5 of 20
5.0 Points
The promotional element of the traditional marketing mix is more important for services than it is for goods because services are:
A. homogeneous.
B. inventoried.
C. intangible.
D. simultaneously demanded and supplied.
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Question 6 of 20
5.0 Points
Services that are __________, and markets for these services, fluctuate by season, days, or time of day.
A. tangible
B. intangible
C. perishable
D. insufficient
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Question 7 of 20
5.0 Points
Tangibles include:
A. perishable goods.
B. the physical evidence of the services.
C. cyclical stability.
D. demographic factors.
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Question 8 of 20
5.0 Points
Off-peak pricing:
A. is used to overcome problems associated with the homogeneity of services.
B. is a strategy used to deal with fluctuating demand for services.
C. creates time, place, and form utility.
D. is used to separate the service provider from the service.
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Question 9 of 20
5.0 Points
If you were asked to distinguish between a service and a good, you could correctly say:
A. the customer is the end user for services, and the co-producer for goods.
B. collaboration between buyer and seller is highest for goods.
C. a greater number of brands of services are available than brands of goods.
D. the customer owns a good, but owns the memory of a service.
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Question 10 of 20
5.0 Points
Which of the following statements about products and services is true?
A. Collaboration is higher between the buyer and seller of a product, than between the buyer and seller of a service.
B. The goal of producing a service is uniqueness; the goal of producing a product is uniformity.
C. Quality control activities for both services and products compare expectations to experience.
D. With both products and services, the consumer is the end user and not involved in the production process.
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Question 11 of 20
5.0 Points
Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent?
A. To maximize its total sales revenues
B. To improve its overall market position
C. To increase its long-term growth and profit prospects
D. To preempt competitors' global moves
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Question 12 of 20
5.0 Points
There is a small, but growing, market for golfing equipment in China. Which of the following is an example of a defensive strategic goal that can be used to explain why American manufacturers of golfing equipment like Wilson and Titleist are eager to export their products to the Chinese?
A. To improve overall market position
B. To increase long-term growth and profit prospects
C. To avoid being locked out of markets by arriving too late
D. To take advantage of economies of scale
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Question 13 of 20
5.0 Points
ExxonMobile opened its first On the Run store in Chile. The store combines the familiar pumping islands out front, convenience stores, and separate food courts. The success of that store led to the opening of more than 300 On the Run stores worldwide. Which of the following is an example of an offensive strategic goal that can explain why ExxonMobil developed On the Run stores?
A. To increase long-term growth and profit prospects
B. To take advantage of significant differences in operating costs between countries
C. To preempt competitors from opening similar stores
D. To avoid being locked out of markets by arriving too late
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Question 14 of 20
5.0 Points
Which of the following is an example of an offensive strategic goal that might be used to explain why Eastman Kodak is eager to expand into new international markets?
A. To preempt its competitors' global moves
B. To increase its long-term growth and profit prospects
C. To compete with foreign companies on their own turf instead of in the United States
D. To take advantage of significant differences in operating costs in other countries
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Question 15 of 20
5.0 Points
When Procter & Gamble introduced Pampers disposable diapers in Japan, it used basically the same pricing strategy as it used in the United States. P&G did not realize the typical Japanese mother changes her baby about 14 times a day - twice as often as her U.S. counterpart. Thus, Pampers were too expensive for the Japanese market. What kind of a problem did P&G experience when it introduced Pampers?
A. Cultural misunderstanding
B. Communications divergence
C. Too heavy an emphasis on penetration pricing
D. Promotional dichotomy
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Question 16 of 20
5.0 Points
Which of the following describes a problem a company can experience when entering a foreign market?
A. Cultural misunderstandings
B. Import restrictions
C. Political uncertainty
D. All of the above
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Question 17 of 20
5.0 Points
Exchange controls are usually used by:
A. companies that are intermittent exporters.
B. industries that are selling commodities.
C. nations with a strong service sector.
D. nations that are experiencing balance-of-payment problems.
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Question 18 of 20
5.0 Points
__________ companies pursue different strategies in each of their foreign markets. They could have as many different product variations, brand names, and advertising campaigns as countries in which they operate.
A. Multidomestic
B. Transnational
C. Global
D. Ethnocentric
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Question 19 of 20
5.0 Points
Breath Right nasal strips are adhesive pads with a small spring inside that, when attached to the nose, pull the nasal passages open and make it easier to breathe. Their manufacturer, CNS, Inc., sells the nasal strips to countries on four different continents by using standardized marketing activities. CNS, Inc., is an example of a(n) __________ company.
A. multidomestic
B. transnational
C. global
D. ethnocentric
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Question 20 of 20
5.0 Points
How does the multidomestic corporation differ from the global corporation?
A. The multidomestic companies rely on management teams made up of nationals; global corporations use management teams from the home office.
B. Multidomestic companies are highly centralized, while global corporations are highly decentralized.
C. Multidomestic companies use a standardized marketing strategy; globalized companies use an adaptive marketing strategy.
D. Multidomestic companies pursue different strategies in each of their foreign markets; globalized companies use the same strategy regardless of boundaries.
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Expert:  Chris M. replied 2 years ago.

HelloCustomer

 

Yes, I can help with these questions. I'll post the answers shortly!

Expert:  Chris M. replied 2 years ago.

Answers for comparison with your own are as follows:

 

1. D.The service sector in the U.S. produces a balance-of-trade surplus annually.

2. A. Your motel stay

3. C. A transcontinental airplane trip

4. B. provide tangible evidence of her ability to perform the service required.

5. C. intangible.

6. C. perishable

7. B. the physical evidence of the services.

8. B. is a strategy used to deal with fluctuating demand for services.

9. D. the customer owns a good, but owns the memory of a service.

10. C. Quality control activities for both services and products compare expectations to experience.

11. D. To preempt competitors' global moves

12. C. To avoid being locked out of markets by arriving too late

13. A. To increase long-term growth and profit prospects

14. B. To increase its long-term growth and profit prospects

15. A. Cultural misunderstanding

16. D. All of the above

17. D. nations that are experiencing balance-of-payment problems.

18. A. Multidomestic

19. C. global

20. D. Multidomestic companies pursue different strategies in each of their foreign markets; globalized companies use the same strategy regardless of boundaries.

 

Hope this helps!

Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2542
Experience: Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
Chris M. and 6 other Homework Specialists are ready to help you
Customer: replied 2 years ago.
You are the best!
Customer: replied 2 years ago.
I'm Back - hope you can help!

1.Which of the following is a characteristic of management accounting?

It must follow generally accepted accounting principles.
It is used primarily by internal users.
It is concerned primarily with reporting past performance.
It uses historical costs as the sole measurement unit.



2.An example of a period cost is:

advertising costs.
indirect materials.
product design costs.
direct materials.




3.Which of the following is not an objective of product costing systems?

To provide information for cost planning
To assist in the preparation of the income statement
To determine the optimal amount of products to manufacture
To provide information for product pricing



4.Which of the following entities probably would use a process costing system?

An oil refinery
A yacht builder
A custom furniture company
A custom screw manufacturer


5. Activity-based management includes all of the following except identifying:

customer satisfaction with a product or service.
the resources that are consumed by each activity.
activities as value-adding.
how resources are consumed by each activity.




6.An insurance company pays its employees a commission of 6 percent on each sale. What is the proper classification of the cost of sales commissions?

Constant cost
Variable cost
Mixed cost
Fixed cost




7.Which type of budgeting utilizes employees at all levels of the company?

Group budgeting
Selective budgeting
Target budgeting
Participative budgeting


8.0Standard costs are useful for all but which of the following?

Determining actual costs
Preparing budgets and forecasts
Evaluating the performance of workers and management
Helping to develop appropriate selling prices



9. An example of a pricing objective is to:

ignore long-term pricing strategies in favor of short-term profits.
increase market share irrespective of the cost of a product.
maintain a price that is always under that of the competition.
maintain a minimum rate of return.



10.The overall objective of controlling the costs of quality is to eliminate:

appraisal costs.
costs of nonconformance.
costs of conformance.
the costs of quality.
Expert:  Chris M. replied 2 years ago.

I'll post the answers shortly.

 

Thanks

Expert:  Chris M. replied 2 years ago.

 

Answers are as follows:

 

1. It is used primarily by internal users.

2. advertising costs.

3. To assist in the preparation of the income statement

4. An oil refinery

5. how resources are consumed by each activity.

6. Variable cost

7. Participative budgeting

8. Determining actual costs

9. ignore long-term pricing strategies in favor of short-term profits.

10. costs of nonconformance.

 

Hope this helps!

Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2542
Experience: Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
Chris M. and 6 other Homework Specialists are ready to help you
Customer: replied 2 years ago.
Chris is there a way I can send a Jpeg or PDF file of the next set of questions?
Expert:  Chris M. replied 2 years ago.
Upload the file to mediafire.com or box.com and copy and paste the file sharing link in your reply.
Customer: replied 2 years ago.

Hope I did that correct - that is amazing!

 

http://www.mediafire.com/?ub2nf6hwa3cch3i

Expert:  Chris M. replied 2 years ago.

Answers are as follows:

 

1. d. customer

2. d. all of the above

3. b. market segmentation variable

4. d. straight rebuy

5. c. end use and degree of processing

6. c. strives to create brand messages with strategic consistency

7. a. marketing

8. c. bundle

9. c. performance of services

10. b. self-sufficiency

 

Hope this helps!

Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2542
Experience: Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
Chris M. and 6 other Homework Specialists are ready to help you
Customer: replied 2 years ago.

Last set of Questions - Thanks in advance for your help!

 

http://www.mediafire.com/?ch3chrwvoz11i5p

 

Expert:  Chris M. replied 2 years ago.

Hello Customer,

 

On the first set of 10 questions that you uploaded, questions #3, #6, and #9 got cut off at the top of the pages. You might try to upload these pages again or type those questions out in the reply box. Also, what is the text used for these questions.

 

Thanks!

Customer: replied 2 years ago.

3. Using profit as the sole guide for corporate action can lead to short term profits but:

a. increased corporate social responsibility options.

b. long-term loss of customers.

c. more complicated measurement challenges.

d. increades tat liabilities.

 

6.Between concept testing and market testing, a firm should engage in which stage of the product development process?

a. product development

b. marketing research

c. brainstorming

d.determining potential ROI

 

9. The three elements in any IMC strategy are the consumenr, the channels, and the

a. direct marketing feedback.

b. the Web-tract software.

c. the results.

d. event sponsorship.

 

Marketing: Grewal & Levy - 2nd edition

Organizational Behavior - Kinicki & Kreitner 3rd edition

 

Customer: replied 2 years ago.
Getting nervous are you able to help?
Expert:  Chris M. replied 2 years ago.
THIS ANSWER IS LOCKED!
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