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By: Pamela D Walker
MKTG305-1201A-03 Marketing Management
Instructor Gloria Kray
February 1, 2012
Walker University is a new accredited interactive online school offering Bachelor Degree Programs in business. We provide:
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Advertising will take place on Local TV and Radio shows. Signage will be positioned in areas that offer public transportation and wraps will be placed on city buses. Newspaper and direct mailers will be utilized. Billboards in high school areas will be targeted, and our presence will be felt at all local college and job fairs. We will partner with high school counselors promoting the conveniences of our program, the gateway we provide in recovering transcripts, the financial savings we offer and the individual professional guidance we will extend to our first year students.
Our web based program is searchable through all major search engines. We have our own Twitter account, Face book and LinkedIn page which are managed by our professional and knowledgeable staff. We will reach back to companies to ignite their Tuition Reimbursement Benefits Program and remind employees how fortunate they are to be working for an organization that supports and encourages higher learning.
Accredited Online Schools. (nd). Retrieved February 1, 2012, from Online Schools: http://www.onlineschools.org/
Course MKTG305 - Marketing Management. (nd). Retrieved February 1, 2012, from AIU: https://mycampus.aiu-online.com/Classroom/Pages/multimediacoursetext.aspx?classid=338218&tid=202&uid=258207&HeaderText=Course Materials: MKTG305-1201A-03 : Marketing Management