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Chris M., M.S.W. Social Work
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Which of the following functions are performed by wholesalers

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Which of the following functions are performed by wholesalers in the channel of distribution?

A. Providing information to retailers
B. Placing radio advertisements for retailers
C. Placing newspaper advertisements for retailers
D. Providing goals for retailers

While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of what?

A. Encoding
B. Noise
C. Decoding
D. Feedback

Which of the following is one of the product life cycle stages?

A. Market analysis
B. Market growth
C. Market feedback
D. Market research

The attitudes and behavior patterns of consumers making a purchasing decision are part of the

A. political environment
B. social and cultural environment
C. competitive environment
D. firm's resources and objectives

Typically the ______________ and the marketing manager are responsible for building good distribution channels and implementing place policies.

A. public relations manager
B. sales manager
C. advertising manager
D. human resources manager

SGCA is having a sales contest to encourage retailers to quickly reduce the inventory of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is

A. probably illegal because it might encourage price competition among retailers
B. an example of cooperative advertising
C. the type of promotion that continues to impact sales even after the promotion is over
D. an example of a manufacturer using trade sales promotion in the channel

Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Nantucket Hammocks is using

A. exclusive distribution
B. a corporate channel system
C. dual distribution
D. pushing

28) When segmenting broad product-markets, cost considerations tend

A. to encourage managers to disregard the criterion that a product-market segment should be substantial
B. to lead to more aggregating
C. to be unimportant as long as the segmenting dimensions are operational
D. to lead to a large number of small, but very homogeneous, product-market segments

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