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Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2505
Experience:  Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
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14) Following the ________ approach to target market selection

Resolved Question:

14) Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through specializing in production, distribution, and promotion.

A. product specialization
B. market specialization
C. full market coverage
D. selective specialization
E. single-segment concentration



15) “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the botXXXXX XXXXXne.

A. leveraged
B. soothing
C. direct
D. dramatic
E. abrasive



16) ________ communicates a company’s intended value positioning of its product or brand to the market.

A. Place
B. Physical evidence
C. Promotion
D. Packaging
E. Price



17) Major retailer types include the following EXCEPT ________.

A. catalog showroom
B. superstore
C. the Internet
D. specialty store
E. discount store



18) Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________.

A. aggressively pursue take over strategies
B. aggressively pursue market expansion and diversification strategies
C. dominant the manufacturers they do business with
D. contend with dwindling customer bases
E. aggressively “squeeze” manufacturer margins



19) The chief disadvantage to a firm that decides to follow a product specialization strategy in selecting target markets is ________.

A. the product may be supplanted by an entirely new technology
B. e-commerce becomes difficult for the company
C. competitors can easily copy any new product introductions
D. no synergy exists
E. logistics can become a nightmare



20) Marketing communications can contribute to brand equity by establishing the brand in memory and to________ (in)a brand image.

A. communicate
B. craft
C. create demand
D. create interest



21) New-to-the- world products are ________.

A. new products that supplement established product lines (package sizes, flavors, and so on)
B. existing products that are targeted to new markets or market segments
C. new products that provide improved performance or greater perceived value and replace existing products
D. new products that create an entirely new market
E. new products that allow a company to enter an established market for the first time



22) A company can add new products through acquisition or development. The acquisition route can take three forms. The company can buy other companies, it can acquire patents from other companies, or it can buy a ________ or _________ from another company.

A. license/receive permission
B. franchise/acquire rights
C. franchise/co-brand
D. license/franchise



23) To reach Generation Y, rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who “get the latest news, exclusive audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and become part of the Foo Fighters Family.” Which of the following techniques for reaching Generation Y are the Foo Fighters using?

A. Cool events
B. Student ambassadors
C. Unconventional sports
D. Online buzz
E. Computer games
Submitted: 2 years ago.
Category: Homework
Expert:  Chris M. replied 2 years ago.
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Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2505
Experience: Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
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