When segmenting broad product-markets, cost considerations tend A. To lead to a large number of small, but very homogeneous, product-market segments. B. To be unimportant as long as the segmenting dimensions are operational. C. To encourage managers to disregard the criterion that a product-market segment should be substantial. D. To lead to more aggregating.
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Elementary teacher for 16 years Bilingual Spanish English and with a Psychology Masters