11. In the analysis of a market, the customer profile should include a (Points: 4)description of consumer weaknesses. summary of production plans. a detailed discussion of major customer benefits provided by the product and/or service. a profile of major markets not targeted.12. The most detailed and scrutinized section of a formal marketing plan is the (Points: 4)competitor analysis. marketing strategy. market analysis. consumer analysis.13. The initial step in the marketing research process is to (Points: 4)select a data collection method. identify consumer/business segments of interest. identify informational needs. conduct a preliminary information search.14. Public and university libraries contain a wealth of information in the form of ____ data. (Points: 4)anecdotal primary secondary tertiary15. In order to be appropriately considered a market, a group of customers or potential customers must have (Points: 4)purchasing power. market power. satisfied needs. correlated needs.16. Which of the following legal forms of an organization allows owners to contribute no capital but still play a part in managing the business and share in its profits? (Points: 4)S corporation C Corporation Partnership Sole proprietorship17. A corporation (Points: 4)is chartered under state laws. is chartered under federal laws. remains in existence as long as its owners are alive. shifts liability of its debts to its owners.18. Lauren Hassell, a partner in Jales & Jales Bonding Company, manages its day-to-day operations. She is considered to be a ____ partner. (Points: 4)directing general limited operating19. Customer accessibility is the most critical factor in evaluating a specific site for a (Points: 4)clothing manufacturer. drugstore. plumber. software development company.20. In the B2B model, the customers can best be described as (Points: 4)businesses. consumers. franchisees. auction participants.21. A new business might best begin (Points: 4)in a foreign country. in a business incubator. in the classroom setting. at the start of a tax year.22. Harry Hardwick is starting a job-order machine shop and is buying such used equipment as lathes, planning mills, and drill presses. The equipment he plans to use is (Points: 4)special-purpose equipment. automated equipment. general-purpose equipment. product-layout equipment.23. Operating a home-based business successfully requires that the owner (Points: 4)change locations when the business is over one year old. make a cost analysis that clearly divides costs between the business and the home. establish spatial and nonspatial boundaries between the business and the home. keep the baby at home while working.24. A two year-old asset has a depreciable life of 10 years. Its initial purchase cost was $450,000 and it is depreciated by 10 percent annually. What is the remaining depreciable value of the asset? (Points: 4)$ 0.00 $90,000 $200,000 $360,00025. The amount of the business owners' initial investment, owners' later investment in the business, and retained earnings comprise. (Points: 4)debt capital. accrued expenses. owners' long-term debt. owners' equity capital.
Optional Information: Subject: BUSINESS QUIZ