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Annie Kavitha
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Wally's water world is considering opening a new ride. They paid 120,000 for a marketing survey to determine the demand for such an addition. It determined that Wally's could expect an increase in sales of 520,000 per year. Fixed costs are 178,000 per year and variable costs are 20% of sales. The equipment for the ride will cost 540,000 and depreciate straight line for the four years of product life. Wally is in the 35% tax bracket and require a return of 12%. Calculate payback period, NPV, and IRR and if they should undertake the project

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