How JustAnswer Works:

  • Ask an Expert
    Experts are full of valuable knowledge and are ready to help with any question. Credentials confirmed by a Fortune 500 verification firm.
  • Get a Professional Answer
    Via email, text message, or notification as you wait on our site.
    Ask follow up questions if you need to.
  • 100% Satisfaction Guarantee
    Rate the answer you receive.

Ask DXJAnswerMagic Your Own Question

DXJAnswerMagic
DXJAnswerMagic, Professional w/Adv. Degree
Category: Homework
Satisfied Customers: 2045
Experience:  MALS, BA with honors in 3 majors and 2 minors, assisted K-12, Undergrad and Grad students
50366526
Type Your Homework Question Here...
DXJAnswerMagic is online now
A new question is answered every 9 seconds

1. (TCO 1) 3M inventor David Windorskis challenge was to design

Customer Question

1. (TCO 1) 3M inventor David Windorski's challenge was to design new products for college students. The first step in solving this challenge was to (Points: 3)
satisfy students studying needs.
advertise the new products he had invented.
use word-of-mouth to tell college students about his ideas.
discover students studying needs.
ask 3M to support him while he pursued his new ideas.


2. (TCO 1) The American Red Cross created a series of advertisements encouraging viewers to donate blood. After viewing the advertisement, Amanda went to the local Red Cross office and donated a pint of blood. Afterwards, Amanda returned home feeling satisfied that she had performed a good deed. Was this a marketing exchange? (Points: 3)
no, because the Red Cross is non-profit organization.
yes, because the Red Cross ran an advertisement.
yes, because the donated blood was exchanged for a feeling of satisfaction.
no, because no money was exchanged.
no, because the Red Cross did not provide Amanda with a product.


3. (TCO 1) The first objective in marketing is to discover consumer (Points: 3)
diversity
ability to pay.
objectives
needs
synergy


4. (TCO 6) Which of the following would be the BEST the target market for tickets to the home games of the Indianapolis Colts professional football team? (Points: 3)
all people in the Indianapolis area
all people in the U.S
all men in the U.S
people in the Indianapolis area with an interest in professional football
all people in the U.S. with an interest in professional football


5. (TCO 6) Which of the following would a marketer use as a synonym for controllable marketing mix factors? (Points: 3)
the five external environmental forces
macromarketing forces
the five Cs
the four Ps
price, product, production, and promotion


6. (TCO 1) __________ is the money left over after a business firm's total expenses are subtracted from its total revenues. (Points: 3)
Shareholders' equity
Profit
Inventory turnover
Contribution margin
Asset leverage


7. (TCO 1) The corporate level is where the head of marketing (Points: 3)
directs all employees' training and orientation.
decides recruitment strategy and tactics.
sees that marketing strategy is implemented to achieve critical marketing goals.
develops overall sales projections.
does all of the above.


8. (TCO 1) The marketing department helps keep the organization focused on creating value both for it and for customers. This is accomplished by (Points: 3)
listening to customers.
developing offerings.
producing offerings.
implementing marketing program activities.
doing all of the above.


9. (TCO 1) By understanding its business, an organization can take steps to define its __________, a statement of the organization's functions in society, often identifying its customers, markets, products, and technologies. (Points: 3)
benefit statement
business portfolio
functional philosophy
mission
corporate code


10. (TCO 1) The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself, is called (Points: 3)
sales quality.
market share.
industry potential.
contribution margin.
marginal revenue.


11. (TCO 1) Step two in the planning phase of the strategic marketing process is (Points: 3)
the situation analysis.
the market-product focus and goal setting.
the marketing program.
implementation
obtaining resources.


12. (TCO 1) The consumer products industry is one with several large competitors, soaring raw materials prices, and strong demands from powerful retailers for lower prices. As a result Colgate-Palmolive Co. and Unilever Group, the makers of products such as Colgate toothpaste and Ben & Jerry s ice cream both reduced their earnings forecasts. Yet Proctor & Gamble, another consumer products company did not. At P & G innovation is a key attribute, allowing the company to update all 200 of their brands and to invent products such as Crest Whitestrips that consumers crave. P & G has also used its marketing know-how to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P & G of this information would indicate that the overall industry situation is a __________ while the invention taking place at P & G is a __________. (Points: 3)
strength; weakness
weakness; threat
threat; strength
opportunity; threat
opportunity; strength


13. (TCO 1) There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Nevertheless, all of the following generally apply EXCEPT (Points: 3)
use a direct, professional writing style.
be positive and specific to convey potential success.
use bullet points for succinctness and emphasis.
save the most important points for the conclusion.
strive to develop a plan 15 to 35 pages in length, not including financial projections and appendixes.


14. (TCO 5) The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called (Points: 3)
environmental trending.
organizational scanning.
environmental scanning.
a SWOT analysis.
acquisition scanning.


15. (TCO 5) Social forces (Points: 3)
include demographics and values.
usually have little impact on marketing strategy.
include reduced emphasis on trade regulation.
empower workers to improve their performance.
encourage international trade.


16. (TCO 5) Generally, the U.S. population is becoming (Points: 3)
smaller, younger, and more diverse.
smaller, older, and more diverse.
larger, older, and less diverse.
larger, younger, and more diverse.
larger, older, and more diverse.


17. (TCO 6) Value consciousness is (Points: 3)
changing values with careful consideration.
multi-dimensional consumption.
buyer excellence.
the concern for obtaining the best quality, features, and performance of a product or service for a given price.
the concern for obtaining the best price of a product or service.


18. (TCO 5) __________ is a time of slow economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend. (Points: 3)
A panic
Inflation
An escalation
A recession
A depression


19. (TCO 5) One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived. ImageTwin has developed a scanning system with which it has gathered the measurements of individuals of all different sizes. All of the information has been fed into a database. Now, when you buy something at LandsEnd.com, you can see a 3D image of what the item should look like on your body. This is an example of __________ forces in the marketing environment. (Points: 3)
economic
regulatory
competitive
social
technological


20. (TCO 5) __________ is the form of competition where just a few companies control the majority of industry sales. (Points: 3)
Pure competition
Cross-market competition
Oligopoly
Monopolistic competition
Monopoly


21. (TCO 6) Which of the following statements about the problem recognition stage of the purchase decision process is most true? (Points: 3)
The decision-maker perceives a difference between their actual and ideal situations but it s not big enough to trigger a decision.
Advertisements can activate a consumer s decision process by showing shortcomings of competing products.
Advertisements can only activate a consumer s decision process by showing shortcomings of currently owned products.
The consumer scans their memory for previous experiences with certain products or brands.
The consumer pays attention to advertising suggesting criteria to use for the purchase.


22. (TCO 6) Customer satisfaction is an important focus for marketers because (Points: 3)
marketing research is an inexpensive process.
the financial value of a retained customer can be significant.
customer value is a non-quantifiable statistic.
attracting new customers is easier than keeping old ones.
a market development strategy is preferable to a market penetration strategy.


23. (TCO 6) Organizational buyers can be divided into three different markets. They are (Points: 3)
industrial, wholesaler, and retailer.
industrial, retailer, and government.
retailer, manufacturer, and government agencies.
industrial, government, and ultimate consumer.
industrial, reseller, and government.


24. (TCO 6) Which of the following statements accurately characterizes the organizational buying process? (Points: 3)
Multiple buying influences exist and many people may be involved in the purchase decision process.
Buying objectives, procedures, and criteria are well established.
Negotiations between buyers and sellers regarding price is common.
The purchase of goods or services is usually handled by technically qualified and professional buyers.
All of the above statements accurately characterize the organizational buying process.


25. (TCO 6) Seven of the most commonly used organizational buying criteria are (1) __________, (2) ability to meet the quality specifications required for the item, (3) ability to meet required delivery schedules, (4) technical capability, (5) warranties and claim policies in the event of poor performance, (6) past performance on previous contracts, and (7) production facilities and capacity. (Points: 3)
taste of the buyer
personal friendship with sales representative
price
current mood of the buyer
opinion of the firm's senior management
Submitted: 4 years ago.
Category: Homework
Expert:  DXJAnswerMagic replied 4 years ago.
Chat Conversation Started
DXJAnswerMagic :

Hi! Did you need help with this or another one like this?

JustAnswer in the News:

 
 
 
Ask-a-doc Web sites: If you've got a quick question, you can try to get an answer from sites that say they have various specialists on hand to give quick answers... Justanswer.com.
JustAnswer.com...has seen a spike since October in legal questions from readers about layoffs, unemployment and severance.
Web sites like justanswer.com/legal
...leave nothing to chance.
Traffic on JustAnswer rose 14 percent...and had nearly 400,000 page views in 30 days...inquiries related to stress, high blood pressure, drinking and heart pain jumped 33 percent.
Tory Johnson, GMA Workplace Contributor, discusses work-from-home jobs, such as JustAnswer in which verified Experts answer people’s questions.
I will tell you that...the things you have to go through to be an Expert are quite rigorous.
 
 
 

What Customers are Saying:

 
 
 
  • Wonderful service, prompt, efficient, and accurate. Couldn't have asked for more. I cannot thank you enough for your help. Mary C. Freshfield, Liverpool, UK
< Last | Next >
  • Wonderful service, prompt, efficient, and accurate. Couldn't have asked for more. I cannot thank you enough for your help. Mary C. Freshfield, Liverpool, UK
  • This expert is wonderful. They truly know what they are talking about, and they actually care about you. They really helped put my nerves at ease. Thank you so much!!!! Alex Los Angeles, CA
  • Thank you for all your help. It is nice to know that this service is here for people like myself, who need answers fast and are not sure who to consult. GP Hesperia, CA
  • I couldn't be more satisfied! This is the site I will always come to when I need a second opinion. Justin Kernersville, NC
  • Just let me say that this encounter has been entirely professional and most helpful. I liked that I could ask additional questions and get answered in a very short turn around. Esther Woodstock, NY
  • Thank you so much for taking your time and knowledge to support my concerns. Not only did you answer my questions, you even took it a step further with replying with more pertinent information I needed to know. Robin Elkton, Maryland
  • He answered my question promptly and gave me accurate, detailed information. If all of your experts are half as good, you have a great thing going here. Diane Dallas, TX
 
 
 

Meet The Experts:

 
 
 
  • Manal Elkhoshkhany

    Tutor

    Satisfied Customers:

    4520
    More than 5000 online tutoring sessions.
< Last | Next >
  • http://ww2.justanswer.com/uploads/BU/BusinessTutor/2012-2-2_115741_Kouki2.64x64.jpg Manal Elkhoshkhany's Avatar

    Manal Elkhoshkhany

    Tutor

    Satisfied Customers:

    4520
    More than 5000 online tutoring sessions.
  • http://ww2.justanswer.com/uploads/LI/lindaus/2012-6-10_04811_IMG20120609164157.64x64.jpg Linda_us's Avatar

    Linda_us

    Finance, Accounts & Homework Tutor

    Satisfied Customers:

    3121
    Post Graduate Diploma in Management (MBA)
  • http://ww2.justanswer.com/uploads/ComputersGuru/2010-02-13_051118_Photo41.JPG LogicPro's Avatar

    LogicPro

    Engineer

    Satisfied Customers:

    3035
    Expert in Java C++ C C# VB Javascript Design SQL HTML
  • http://ww2.justanswer.com/uploads/lanis/2009-4-1_233717_phput9xef_c1pm.jpg Lani S.'s Avatar

    Lani S.

    Tutor

    Satisfied Customers:

    2457
    Registered Nurse, Internet Researcher, Private Tutor
  • http://ww2.justanswer.com/uploads/chooser77/2009-08-18_162025_Chris.jpg Chris M.'s Avatar

    Chris M.

    M.S.W. Social Work

    Satisfied Customers:

    2341
    Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
  • http://ww2.justanswer.com/uploads/JawaadAhmed/2009-6-27_12137_SIs_SHadi.jpg F. Naz's Avatar

    F. Naz

    Chartered Accountant

    Satisfied Customers:

    1975
    Experience with chartered accountancy
  • http://ww2.justanswer.com/uploads/JK/jkcpa/2011-1-16_182614_jkcpa.64x64.jpg Bizhelp's Avatar

    Bizhelp

    CPA

    Satisfied Customers:

    1873
    Bachelors Degree and CPA with Accounting work experience
 
 
 

Related Homework Questions