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The first step in estimating demand is to understand what affects

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The first step in estimating demand is to understand what affects price sensitivity. Generally speaking, customers are most price sensitive to products that cost a lot or are ________.
A. bought infrequently
B. low-cost
C. bought frequently
D. priced low to begin with



9) In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.
A. differentiated
B. general
C. segmented
D. group
E. mass



10) Particularly when shopping for ego-sensitive products such as perfumes and expensive cars, many consumers use price as an indicator of ________.
A. size
B. quality
C. capability
D. ability
E. status
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