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Chris M.
Chris M., M.S.W. Social Work
Category: Homework
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Experience:  Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
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A major automaker has developed a series of television

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19. A major automaker has developed a series of television commercials that show its cars in the great outdoors, in peaceful settings, away from the hustle and bustle of big cities. They hope that seeing the cars in these settings will condition good feelings about their cars. This particular auto maker is attempting to use
a. classical conditioning in its advertising campaign.
b. operant conditioning in its advertising campaign.
c. observational learning in its advertising campaign.
d. noncontingent reinforcement in its advertising campaign.

20. According to Pavlov, the key to classical conditioning is the
a. strength of the US.
b. strength of the CS.
c. resistance to extinction brought about by sign-releasing stimuli.
d. stimulus contiguity.

21. Last year Becky went to a psychologist and was cured of her dog phobia. Today, however, while jogging in the park she was overcome with anxiety when she saw a young man jogging toward her with his golden retriever on a leash. Apparently, Becky's dog phobia
a. showed spontaneous recovery.
b. had not been extinguished after all.
c. showed higher-order conditioning.
d. showed stimulus generalization.

22. Stimulus generalization occurs when
a. there is a temporal association between two stimuli.
b. an organism fails to respond to stimuli that are similar to the original stimulus used in conditioning.
c. an unconditioned stimulus fails to elicit the unconditioned response.
d. an organism responds to new stimuli that are similar to the original conditioned stimulus.

Submitted: 7 years ago.
Category: Homework
Expert:  Chris M. replied 7 years ago.

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