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Chris M.
Chris M., M.S.W. Social Work
Category: Homework
Satisfied Customers: 2782
Experience:  Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
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What are the benefits of list segmentation to direct marke

Resolved Question:

What are the benefits of list segmentation to direct marketers?
Submitted: 6 years ago.
Category: Homework
Expert:  Chris M. replied 6 years ago.
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Customer: replied 6 years ago.
Can you go into a little more of the benifits and maybe another example. thanks.
Customer: replied 6 years ago.
I also post a few other question, Was hoping you culd take a look at them...they are kind of urgent. thanks
Expert:  Chris M. replied 6 years ago.

siggy,

 

List segmentation just makes direct marketing more efficient and effective. By knowing the demographics of the potential customers on a list, marketing and advertising can be tailored to better ensure that the intended target is hit. An example is identifying married females with children. These segment members would be interested in toys, educational materials, home and garden items, etc. They may be able to pay more than younger customers; but are still interested in value, payment plans, and free trial offers. Marketing for this segment should be straightforward, clear, and to the point.

 

Hope this helps!

 

 



Edited by Chris M. on 12/28/2009 at 5:45 AM EST