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SteveS
SteveS, MBA
Category: Homework
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Youve been parachuted into McDonalds restaurant corporation

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You've been parachuted into McDonald's restaurant corporation as the brand manager for the Big Mac. Your objective is to grow sales of the brand faster than any other competitor's product (burger and nonburger fast food) Outline your marketing strategy to achieve this objective?
Submitted: 7 years ago.
Category: Homework
Expert:  SteveS replied 7 years ago.
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