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The Strategic Use of Celebrities in a Companys Promotional

Customer Question

The Strategic Use of Celebrities in a Company's Promotional Mix

Many companies use celebrities to promote their products. For some products, this makes strategic sense. As an example of "strategic sense," we all can think of various athletes used to promote athletic products/equipment.

Identify for us what you believe has been an effective/strategic use of a celebrity. Explain why the use of this celebrity "works" strategically. Then identify for us what you believe has been an ineffective/non-strategic use of a celebrity. Again, please explain why the use of this celebrity doesn't "work" strategically for the brand or company.
Submitted: 8 years ago.
Category: Homework
Expert:  ResearchPro replied 8 years ago.

Happy to help you with this as well, please review:

 

http://homework.justanswer.com/questions/1jbgk-market-competitive

 

Customer: replied 8 years ago.
Did not answer the question.
Expert:  ResearchPro replied 8 years ago.

I was waiting to hear from you to see if you could accept the other questions before proceeding, please advise, and thanks! Kelvin

 

Click below:

http://homework.justanswer.com/questions/1jbgk-market-competitive

Customer: replied 8 years ago.

I have already answered the question.

Expert:  ResearchPro replied 8 years ago.

OK, thanks for letting me know, there are alot of really interesting articles on this subject. Hope I can help you again!

 

Customer: replied 8 years ago.

Thanks.

Expert:  ResearchPro replied 8 years ago.
Will try next time.
Customer: replied 8 years ago.
Thanks.

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