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150-250 words each. Due by 10-10. Cite references. 1.Floridas

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150-250 words each. Due by 10-10. Cite references.

1.Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its “SunShine” drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing “SunShine” drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of “SunShine” drink? Why or why not?

2.You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company’s marketing strategy? Why?

3.How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?



Below is my response to the first question. I will post the others later today.







Considering that the fruit juice content in the drink "SunShine" is less than five percent, I think it would definitely be deceptive to market it as a fruit juice. Sunshine drink can by no stretch of imagination be considered a fruit juice, so marketing it as one is both ethically and morally wrong because it misleads parents into believing that they are buying a healthy drink for their children. Added to this, fruit juices have fiber and fewer calories, which is something that the SunShine" drink misleads one to think holds true for it too, but does not deliver. These issues will definitely have an impact on SunShine drink marketing. According to State and Federal consumer protection laws, it is unlawful to indulge in deceptive marketing because it tends to mislead people into believing something about the product that is not true, irrespective of whether the marketing efforts actually end up fooling anyone or not (Berry, n.d.). The marketing campaign of SunShine drink does not have the technical truthfulness factor to back its claims, and even if it did, the company would still face legal problems because of the misleading impression created by the overall marketing campaign.




Berry, Tim. (n.d.). Consumer protection laws and deceptive marketing. Retrieved, October 9, 2008, from





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Customer: replied 8 years ago.

Welcome! I am glad I could help.



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