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Boke is a famous basketball player who has recently been ...

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Boke is a famous basketball player who has recently been charged with rape. He has lucrative endorsement deals with Ikne, a shoe manufacturer. As Boke''s image has taken a serious battering on account of the rape charge, Ikne has found that the TV commercials that he appears in have a detrimental impact on sales. They seek to terminate the endorsement contract on the grounds that Boke is no longer a "role-model". Is this justified? Why or why not?

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