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You are correct that this is most likely from hemorrhoids (piles). Bright red blood means it is coming from the lower end of the digestive tract. If you are having lots of blood (i.e. more than a teaspoon) you should see your doctor since this amount of blood on a regular basis can lead to anemia.
Keeping your stool soft will help with the constipation which leads to irritation of the hemorrhoids. A diet high in fiber with lots of fresh fruits and vegetables, whole grains, and plenty of fluids can help. If necessary you can use a fiber supplement like Metamucil (psyllium husk powder) to help.
Please let me know if you need additional information.