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Martin, Engineer
Category: General
Satisfied Customers: 4776
Experience:  i'm 41 and i never stopped studying and experimenting
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I am trying to determine the specific market size product.

Customer Question

I am trying to determine the specific market size for a product. The best way, I'm told, to do this, is to estimate the number of customers that would want the product and approximate how much I could charge them.
Can you provide a simple strategy for establishing solid numbers for market size(s)? Do you recommend specific research firms or credible sources for numbers?
Submitted: 3 months ago.
Category: General
Expert:  Martin replied 3 months ago.

Hi, are we talking about a broad market product or a niche product? Also, is there already someting similar on the market?

Customer: replied 3 months ago.

I would say a broad market. Similar in some ways as people are using various current tools for the need.

Expert:  Martin replied 3 months ago.

The number of customer (or often whole familly as many things can be shared) and the price is a good start. I would add that the price alone is not a perfect metric, sure there is a max price most can spend (as good is something, the market is small for 100,000$ tools), so you need a cost/benefit(value) annalysis not forgetting the resistance to change factor (a market can be hard to gain just because of new learning curve and general inertia in decision process).

You can get data on diverse things (i usually use Statistic Canada, there is plenty of agency like that), you can do a "focus group" or surveys, again many company specialize in doing that for you if you don't have time.