Hello, Andy and welcome to Just Answer.
Indiegogo is a site that allows anyone to start a campaign to raise money for their idea. The site is set up to enable users to create a specific page for their funding campaign and they can also set up an account with PayPal to receive their donations. A list of 'perks' can be offered for different donation levels. Publicity for their campaign can be achieved by advertising on social media sites. For example, users can publicize their projects on their own, through Facebook, Twitter and other similar social media sites.
Indiegogo charges a 4% fee for successful campaigns. However, for campaigns that fail to raise their targeted amount, users have the option of either refunding all the money collected, to their contributors at no charge, or they may choose to keep all the money they raised, and pay a 9% fee. The important difference between Indiegogo and similar sites is that Indiegogo gives out the funds immediately, as soon as the contributions are collected through the user's PayPal accounts. The site also offers direct credit card payments through their own portal, however, those funds are not disbursed until up to two weeks after a campaign ends, so it's not as immediate as if PayPal were used for the donations.
You can learn much more about the company and how to start and/or improve your campaign at the company's main website: http://www.indiegogo.com/ Look at the menu on the right hand side and click on any link to get more information. Search ongoing campaigns through the site to get ideas on how best to start or improve yours.
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