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1. c) Input from focus groups that was put together specifically to discuss their perception of popularity of the hologram card series.
2. a) Marketing research
3. b) Using an online information service such as the internet
4. a) Develop the research plan
5. a) Defining the problem
6. d) Development of the research plan
7. a) True
8. a) True
9. b) False
10. a) Increasing total customer value
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