How JustAnswer Works:

  • Ask an Expert
    Experts are full of valuable knowledge and are ready to help with any question. Credentials confirmed by a Fortune 500 verification firm.
  • Get a Professional Answer
    Via email, text message, or notification as you wait on our site.
    Ask follow up questions if you need to.
  • 100% Satisfaction Guarantee
    Rate the answer you receive.

Ask Lori Your Own Question

Lori, Research Analyst
Category: General
Satisfied Customers: 4131
Experience:  General Information and Online Research
Type Your Question Here...
Lori is online now
A new question is answered every 9 seconds

What is retail marketing

Resolved Question:

What is retail marketing?
Submitted: 6 years ago.
Category: General
Expert:  Lori replied 6 years ago.


Retailing basically involves sales. These goods are marketed at a fixed location such as a boutique, a department store, by mail and are for use directly by the consumer (or purchaser).


A retailer can be an individual or a business and they usually purchase items from manufacturers or importers in large numbers, and then re-sell them to the end-user. We know retail establishments as shops or stores, and are the end of the 'supply chain'.


Online retailing is becoming more popular and is a newer version of retail marketing. Retailing can also include service providers, such as utility and water companies.


Please let me know if I can help further.

Lori and 54 other General Specialists are ready to help you

Related General Questions