Hello, When you first start the website I would start with a lower markup in order to buildup your company up, so a mark-up of 10 to 20 percent. Once you have a steady stream of customers gradually increase your markup until it reaches 25 to 30 percent.
Please evaluate your cost of doing business and be sure that the lower start up cost cover your business expenses. Thank You Please click accept. Tom
I started with a markup of 25% is that too much? I'm still new to all of this, even though I did do my research. So, are you saying the lower my markup the more sales I will have? and the higher my markup the less sales I will have?
I think 25% markup is a reasonable markup but to drive sales to your site to start you want to consider a lower markup. Sales usually increase when markup drops, you might want to start at 15% and see how it starts. Remember this should be a good time of the year to start your business as Christmas is usually the top selling period for the jewelry business. Thank You Tom