Regardless of whether you are the Plaintiff or the Defendant, a theme should be very persuasive. As a trial lawyer, I tend to look at things that you see in everyday life or on television or in the movies - the things that motivate people to do what they do. Examples would include, jealousy, greed, love, hate, etc. But of course, it depends on what kind of case is involved. The theme should be simple and motivate a judge or juror. The theme should be used in the opening, direct, cross-examination and closing. It is a good idea to repeat the words that bring home your theme. Just like advertising, repetition is key. Here is an article by The Advocates, that discusses the use of powerful themes. It is called:
Conveying a Powerful Theme: The Secret to Inspiring Judges, Jurors and Arbitrators. I hope this helps. Good luck to you.
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